The service provided by the company makes it possible for businesses to reduce the workload of agents, while also responding to customer service tickets more rapidly. The platform is able to deliver useful information, which enables customers to resolve issues such as password resetting or changing account settings, without needing to involve customer service agents.

Driven by intelligent algorithms, Forethought recognizes gaps in the knowledge and documentation of companies, enabling them to improve their support operations and get better information to customers.

By 2024, consumer retail spend via chatbots will reach $142 billion globally. Forethought is well placed to grab a decent portion of this market, especially following the release of SupportGPT, the world's first generative AI platform for customer support, which the company built with the help of OpenAI's technology.