Director of Product Marketing, BillionToOne
$200-225k
+ Equity
3+ days a week in office (Menlo Park, CA)
Precision diagnostics for disease detection
Job no longer available
Precision diagnostics for disease detection
201-500 employees
Job no longer available
$200-225k
+ Equity
3+ days a week in office (Menlo Park, CA)
201-500 employees
Company mission
To make molecular diagnostics more accurate, efficient, and accessible.
Role
Who you are
- If you are a passionate marketing leader with a proven track record in bringing innovative precision diagnostics products to the market, loves collaborating with a diverse set of groups, and thrives in a fast-paced environment, this is the perfect role for you
- 10+ years of prior marketing experience in the biotech, healthcare or related industries is required
- Product marketing experience in cancer precision diagnostics is strongly preferred
- Bachelor's Degree is required. Bachelors or advanced degrees in biology-related fields is preferred
- Experience developing product value propositions and differentiated messaging
- Solid knowledge of marketing principles, techniques, and best practices across multiple channels
- Experience in creating data-driven marketing content and collaterals
- Excellent analytical skills to interpret internal data and leverage external data sources
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and communicate complex concepts to stakeholders
- Ability to adapt to a fast-paced and evolving market environment
What the job involves
- We are seeking an experienced Director, Product Marketing to lead the product marketing efforts for the oncology product portfolio (Northstar Select and Northstar Response)
- This person will work to understand target audiences and their pain points, then develop a unique value proposition, messaging, and executional plan to help the products meet their full potential
- The successful candidate will play a pivotal role in developing and executing comprehensive marketing strategies to ensure the successful promotion and adoption of Northstar liquid biopsy product portfolio
- This role reports to the Director of Product, Oncology and is a hybrid position (3 days from our office in Menlo Park, CA)
- Product positioning, messaging, and execution: Collaborate cross-functionally with product management, sales, and other teams to develop compelling product positioning, messaging, and supporting resources that resonate with the target audience
- Ideate programs and campaigns: Partner with other marketing functions to champion campaigns that will help move the needle with our audiences
- Cut through the noise: Take sophisticated clinical products and simplify their benefits to effectively communicate their value through marketing collateral including brochures, handouts, trade show graphics, ad content, among other items
- Market research: Conduct in-depth market research and analysis to identify customer needs, emerging trends, and competitive insights
- Collaboration with External Key Stakeholders: Interact with healthcare professionals, key opinion leaders, patient advocacy groups, and other relevant external stakeholders to drive product adoption and product loyalty
- Collaboration with Internal Key Stakeholders: Closely collaborate with the sales, medical, and customer service teams to ensure flawless messaging and execution of the product’s message. Be the “first line of defense” for the sales team when it comes to product marketing
- Stay ahead: Keep abreast of industry trends and best practices in product marketing within the precision diagnostics industry and beyond. Stay ahead and bring innovations and best practices from non-healthcare sectors
Our take
BillionToOne is a precision diagnostics company. Its proprietary molecular counting platform (Quantitative Counting Templates) accurately counts DNA molecules at the single-count level, which has the ability to significantly improve disease detection. While initially focused on prenatal screening and oncological liquid biopsies, the company’s QTC technology is highly scalable and has the ability to make vast improvements to a range of disease detection verticals.
The company’s funding efforts will enable it to focus on further development and commercialization of its noninvasive prenatal screening test and oncology products. However, it will need to maintain a strategic outlook, prioritizing areas with higher testing frequencies in order to provide maximum patient benefit, while balancing test development costs.
BillionToOne has an important role to play in improving healthcare equity. As more promising peer-reviewed research studies are conducted and providers have increased confidence in the company’s tests, BillionToOne has significant growth potential.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2022
$5m
SERIES B
Mar 2022
$21m
SERIES B
Total funding: $43.3m
Company benefits
- Suite of benefit plans
- Paid Medical, Pregnancy, Parental and Family Leaves
- Retirement savings program with Company contribution
- Generous equity package
- Free daily on-site lunches provided from top eateries
- Latest and greatest hardware (laptop, lab equipment, facilities)
- Free on-site EV charging (compatible with all EVs, including Tesla!)
- Working with a team of ‘rockstars’ who bring out the best in everyone
- The ability to indirectly or directly change the lives of hundreds of thousand patients
- Open, transparent culture that includes weekly Town Hall meetings
Company values
- Profoundly Impactful
- Creative & Innovative
- Internally Motivated & Passionate
- Rational & Deliberate
- Kindly Inquisitive & Collaborative
- Patient-Centered
Company HQ
Menlo Park, CA
Articles
Leadership
Oguzhan Atay, PhD
(CEO)Former Graduate Fellow at Stanford University (Department of Biology). They also spent time as a Researcher at the University of Oxford.
David Tsao
(CTO)Former Technical Staff Member at Groupon and Software Engineer at Adku. They also worked as an Engineering Intern at Northrop Grumman Aerospace Systems.
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