Senior Director of Acquisition Marketing, Writer

• 10+ years of experience in digital marketing, preferably in B2B SaaS
• Located in either NYC or SF area
• Proven experience leading top of funnel strategies at scale
• Strong expertise in SEM, SEO, Paid Social, and Account-based marketing
• Deep understanding of demand gen funnels and content-driven customer journeys
• Strong analytical skills with proficiency in Google Analytics, SEMrush, and other data visualization tools
• Experience with both a top down and bottoms up GTM approach
• Ability to influence and collaborate across cross-functional teams
• Experience using AI and automation to scale content creation and optimization
• Strong written and verbal communication skills, with a thought leadership mindset

• Writer is seeking a senior director of acquisition marketing to lead and optimize our digital marketing strategy. This key leadership role will focus on developing strategies, driving execution, and scaling a high-performing team to drive demand generation and revenue growth through digital channels.
• You will work cross-functionally with sales, marketing, and operations teams to ensure alignment and deliver measurable results, while fostering innovation and operational excellence
• The ideal candidate will have a strategic, data-driven mindset, with deep expertise in full-funnel performance marketing. You’ll bring a validated POV on digital planning, media execution, ad operations, and stakeholder management, paired with the passion of a marketer, the insight of a strategist, and the drive of a doer
• Develop and execute digital acquisition and revenue marketing strategies to drive customer acquisition, engagement, and conversions across SEM, SEO, social, display, and ABM
• Optimize full-funnel digital campaigns to generate high-quality leads, maximize ROI, and drive pipeline and revenue growth
• Manage a digital agency and build a high-performing digital marketing team, fostering a culture of innovation, data-driven decision-making, and continuous learning
• Collaborate with sales, product marketing, and operations teams to ensure alignment and optimize the buyer journey across digital touchpoints
• Leverage data and analytics to define KPIs, track performance, and optimize marketing strategies for efficiency and impact
• Oversee the digital media budget, ensuring effective allocation and execution across channels to meet revenue goals and maximize spend efficiency
• Architect and execute digital demand generation programs to deliver sales-ready leads to our inside sales team's queue, ensuring every prospect interaction is data-enriched and primed for immediate engagement
• Lead the adoption and integration of marketing technologies, including AI-driven solutions, to enhance operational efficiency and scalability
• Report regularly on performance metrics, business impact, and insights to senior leadership and key stakeholders to drive data-driven decision-making

• Selection of employer-covered medical plans, plus dental, vision, life insurance, and FSA
• Flexible location and schedule options
• Competitive parental leave policy
• Company stock options
• 401k plan with employer contributions
• Learning and development stipend
• Generous PTO
• Distributed from Day 1: Our processes and operating cadence are built around a distributed culture
• SF office space: If you prefer working from an office, we have a beautiful sunny one in Union Square, the heart of San Francisco

Total funding: $326m

AI-assisted writing tools have taken off over recent years. With the likes of high-exposure company Grammarly accelerating adoption of such tools, a flurry of startups have appeared to offer their own takes. Writer’s angle is to leverage AI as a means of standardizing and scaling both content and communications for business teams. The tool offers autofilling and inline suggestions that keep content aligned with pre-determined company language and style guides.