Product Marketing Lead, ClassDojo
$137.5-231.5k
Salary dependent on location
Communication app for primary schools
Open for applications
Communication app for primary schools
201-500 employees
Open for applications
$137.5-231.5k
Salary dependent on location
201-500 employees
Company mission
To give every kid on Earth an education they love by enabling teachers to build students' confidence, encouraging them to become lifelong learners.
Role
Who you are
- Experienced product marketer with 10+ years of experience at a consumer brand
- You are a master at launching consumer products , with a strong track record of crafting emotionally rooted positioning and cut through messaging that drives business results
- Customer champion with experience driving market research and customer insights, both qual and quant
- Excellent storytelling skills—you have a sense for narrative, and can create succinct, impactful messaging
- Experience with segmentation, targeting and positioning
- Highly collaborative, with proven ability to work across multiple teams and competing priorities simultaneously
- You take ownership, are an inventive problem solver and have a high-level of accountability and follow-through
- Moves faster than is comfortable, an instigator
- Highly empathetic
What the job involves
- You'll help grow ClassDojo to be the world's most widely-used pre-K-8 product and most-loved consumer education brand for kids
- You’ll do this by deeply understanding our market and bringing that to life through engaging go-to-market campaigns that drive impact
- You'll influence the product roadmap to shape the future of education and strategize alongside product managers, data scientists, growth marketers, creative teams, and other cross-functional partners all united in our mission to 10x our growth goals
- We are on the hunt for a seasoned product marketer who is eager to dive in and play a critical role in reaching our ambitious targets
- Develop customer facing product narratives to drive awareness and engagement. Define our value proposition, positioning and differentiated messaging and bring it to life with a cohesive, emotionally resonant message
- Lead the go-to-market strategy for new products and features that drives adoption and usage, defining the right channel mix to drive KPIs
- Conduct market research to define segmentation and targeting strategy. Make strategic recommendations for how we can drive growth
- Deeply understand our customers and how they interact with each other. Collect qual and quant feedback to influence product strategy and uplevel our marketing
- Partner with creative leadership to develop compelling creative with strong storytelling that spans social, CRM, paid acquisition, landing pages, in-product experiences and more
- Build measurable KPIs for all product marketing plans, adopting a test and learn philosophy to hit business objectives
Our take
ClassDojo started as a classroom management tool, which teachers can use to reward and influence good conduct at school. Beyond this, it has grown into a communication platform for teachers, students and their families, used by 95% of schools in the US, with a total of over 51 million users worldwide.
ClassDojo has had an interesting journey since its 2011 launch, growing steadily but struggling to turn a profit for almost a decade. However, the launch of its monetized communication app and tripled revenue as online learning became the norm during the pandemic propelled ClassDojo to success.
This success has led to significant venture capital investment, which is intended to evolve the company once more, from a communication app into an extracurricular learning platform and creative space for current ClassDojo users. The size and loyalty of ClassDojo’s user base, as well as the company’s sure-footed survival and growth over the last decade led to the company acquiring Y Combinator graduates Prendea in 2022, expanding its operations into Latin America and solidifying a promising future for the company.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
38% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2022
$125m
SERIES D
Sep 2021
$125m
SERIES D
Total funding: $346.1m
Company benefits
- Work from home opportunities
Company values
- Trust > Control
- Collaboration > Parallelism
- Candor > Harmony
- Learning > Certainty
- Results > Effort
- Finishing > Starting
- Humanity > Heroism
- Shared Ownership > Specialization
- Continuous Improvement > Continuous Production
- Failure Recovery > Failure Avoidance
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Sam Chaudhary
(CEO)A Cambridge graduate and Y Combinator alumnus. Was a Business Analyst at McKinsey and worked in Product at OneFineStay.
Liam Don
(President)Studied Computer Science at Durham University. Worked as a Games Developer at Jagex and researched Technology Enhanced Learning at Durham.
Salary benchmarks
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