Growth Lead, Unlimit
Acquiring & BaaS
3-5 days a week in office
Global payments solution provider
Open for applications
Global payments solution provider
201-500 employees
Open for applications
3-5 days a week in office
201-500 employees
Company mission
To eliminate financial borders for businesses all over the world.
Role
Who you are
- Minimum of 8 years in marketing, with a significant portion dedicated to digital marketing in the tech or fintech sectors
- Proven leadership experience, with at least 3 years in a role overseeing digital marketing strategies and teams
- Certifications: Google Ads, Bing Ads, or other relevant PPC certifications are desirable but not required SEO Understanding: A solid grasp of SEO fundamentals and how they complement PPC to enhance overall digital marketing efforts
- Creative Design: Basic skills in creative design for ad creation and landing page optimization are beneficial
- Project Management: Proficiency in project management tools and methodologies, with the ability to lead and manage campaign projects effectively
- Analytical Skills: Exceptional ability to analyze data, interpret metrics, and make informed decisions to optimize campaign performance
- Communication Skills: Strong written and verbal communication skills for crafting compelling ad copy and presenting campaign results
- Attention to Detail: Meticulous attention to detail with the capacity to juggle multiple campaigns and deadlines
- Bachelor's or Master's degree (Marketing, Business, or related fields desired but not necessary)
- Deep understanding of digital marketing channels, with specialized skills in Google PPC, SEO, and influencer marketing
- Strong analytical skills to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Expertise in Google Ads for PPC campaigns, with a track record of optimizing for high ROI
- Deep knowledge of Salesforce and sales pipeline management
- Proficiency in SEO tools such as SEMrush, Ahrefs, or Moz for comprehensive keyword research, competitor analysis, and SEO tracking
- Experience with influencer marketing platforms and tools for identifying, engaging, and measuring influencer campaign success
What the job involves
- The Growth Lead (Marketing) for Payments and Banking as a Service (BaaS) is crucial for driving our market penetration and growth
- The successful candidate will manage a multi-channel marketing strategy to grow revenue and revenue share in target markets
- Develop and execute advanced multichannel campaigns across performance marketing, brand and events
- Plan and manage Google PPC campaigns, optimizing for maximum conversion
- Lead SEO initiatives to enhance organic search rankings and drive traffic to our Payments and BaaS offerings, using data-driven keyword strategies and content optimization
- Forge and maintain strong relationships with key influencers in the fintech and payments industry to amplify our brand reach and credibility
- Collaborate with the sales and product development teams to ensure marketing strategies align with business goals and customer needs
- Regularly analyze and report on campaign performance, adjusting strategies to continually improve lead quality and revenue growth
- Work closely with a successful and highly specialized marketing team, fostering a culture of innovation and excellence in digital marketing
- Collaboration and Integration: Work closely with other marketing and sales teams to ensure PPC campaigns are aligned with broader marketing strategies and company goals
- Market and Competitor Analysis: Keep abreast of industry trends, competitor strategies, and market changes to adapt and optimize PPC campaigns accordingly
- Long-Term Strategy Development: Contribute to the long-term strategy, including testing new platforms and technologies to stay ahead of the curve
Our take
Unlimit, formerly Cardpay, offers a large portfolio of financial services, including payment processing, Banking as a Service (BaaS), and an on-ramp fiat solution for crypto, DeFi, and GameFi. The company’s offering spans Europe, the UK, LatAm, APAC, India, and Africa and provides financial solutions to deliver solutions that eliminate financial borders.
For regions of the world like Latin America, payments are not yet digitised. In countries such as Brazil, there is a huge reliance on domestic payment solutions on account of the large unbanked segment of the population. Close to 44% of its total population doesn’t have a bank account. As a result, they rely on solutions like Boleto which is paper slip with a barcode or electronic voucher which can be scanned at any corner shop.
Traditionally banks have failed to satisfy the fast and booming online markets outside of Europe and the US, leaving an opportunity for digital-first, global payment processing companies. As a result, there is fierce competition in the space. However, Unlimit is rapidly gaining pace through the acquisition of Latin American Picpay and a partnership with Asian cross-border digital payment company Alipay+.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
25% employee growth in 12 months
Company
Company benefits
- Attractive monthly salary paid in line with experience
- Vacation, sick, and paid holidays
- Remote, Full-time: 5/2
- A team of top international professionals to learn from
- Multicultural working environment
Company HQ
City of London, London, UK
Articles
Leadership
Kirill Evstratov
(CEO)Extensive experience in the payments field within fintech startups across Europe and Asia.
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