Product Marketing Manager, Amplitude
$140-233k
+ Employee Stock Purchase Program (ESPP). Salary dependent on candidates location
Product analytics company
Posted today
Product analytics company
501-1000 employees
Posted today
$140-233k
+ Employee Stock Purchase Program (ESPP). Salary dependent on candidates location
501-1000 employees
Company mission
To be the epicenter of digital business.
Role
Who you are
- 5+ years of experience in partner marketing, with a proven track record in creating, executing, and measuring successful GTM programs
- Experience leading global and regional partner marketing initiatives and managing budgets across programs
- Strong ability to influence and collaborate with key stakeholders and partners
- Expertise in developing programs at early stages and providing strategic insights for improvement
- A data-driven approach, regularly evaluating program impact and reporting Alliance KPIs to leadership
- Ability to cope with continuous change and pivot accordingly to drive progress and success
- The skillset to think strategically, combined with a builder (hands-on) mentality
What the job involves
- Amplitude is seeking a dynamic and adaptable Partner Marketing Manager to lead the strategy, development, and execution of integrated marketing and demand generation efforts with our top global partners.
- You will report to the Head of Partner Marketing and collaborate with partner leaders, Sales, Global Campaigns, Product Marketing, and Regional Field teams to develop joint marketing plans aimed at increasing market awareness and driving demand generation to achieve pipeline and revenue targets.
- Success in this role requires strong relationship management, expertise in demand generation, and the ability to demonstrate strategic thinking while embracing a hands-on (builder) mentality in a fast-paced tech environment
- Develop and execute an integrated partner go-to-market (GTM) strategy that drives co-selling and co-marketing initiatives
- Collaborate with cross-functional teams (Partnerships, Partner Sales, Field Marketing, Product Marketing, Product, Communications) to build scalable, repeatable partner programs, including communications and demand generation
- Work closely with prioritized partners to implement and bring joint GTM visions to life, ensuring alignment with strategic goals
- Build and strengthen relationships with marketing teams to promote Amplitude’s brand and craft joint messaging and global campaigns
- Partner with Amplitude’s Partner Managers to align business needs with the broader marketing plan
- Play a key role in developing the strategy for key events (both digital and in-person) to maximize engagement and impact
- Track, measure, and optimize program success to ensure continuous improvement
Our take
Amplitude provides product analytics to help companies understand user behaviour. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.
Amplitude’s user flows reveal which actions are the most commonly taken after users sign up, and which usually precede purchases made in-app, creating paths through the app. The behaviour of individual app users can be viewed with unlimited real-time activity feeds and user timelines.
Thousands of companies use Amplitude analytics including Microsoft, Under Armour, Intuit, Twitter, Bonobos, Peloton, and many more. In 2024, a securities fraud case was filed against Amplitude due to an IPO and stock share rise that was alleged to be artificially inflated before their downturn in 2022. Whilst this case is ongoing, Amplitude is still releasing new products and operating at full capacity.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jun 2021
$150m
LATE VC
May 2020
$50m
SERIES E
Total funding: $336m
Company benefits
- We offer a generous 12-week parental leave for fathers/partners and 18-20 weeks for new birthing parents. This leave policy also provides flexible scheduling so you can spend time with your family and bond with your little one. Specific leave policy will vary by country
- We believe it’s important to unplug from work to reset and recharge. We offer flexible vacation time and unlimited PTO — and we encourage you to use it!
- We provide a monthly stipend for the wellness activity of your choosing, from gym memberships and fitness classes to acupuncture and massages
- Equity is an important component of compensation, but it should benefit you (not just the company). In addition to offering competitive RSU grants that vest quarterly over three years, our Employee Stock Purchase Plan gives employees the option to buy below market price
Company values
- Humility - For Amplitude, humility is all about checking its egos at the door.
- Ownership - Ownership means that Amplitude can take the initiative to solve problems that drive its shared company success.
- Growth Mindset - A growth mindset is essential to ensuring every employee at Amplitude can advance their career.
Company HQ
Yerba Buena, San Francisco, CA
Articles
Leadership
Spenser Skates
(CEO)Previously worked as an Algorithmic Trader, Researcher at DRW Trading Group. They co-found Sonalight but are no longer working at the company.
Curtis Liu
(CTO)Previously worked as a Teaching Assistant at MIT and as a Software Engineer at Google. They co-found Sonalight but are no longer working at the company.
Jeffrey Wang
(Chief Architect)They studied computer science at university. They have extensive experience in software engineering prior to co-founding Amplitude.
People progressing
Joined as Recruiting and Front Desk Coordinator, promoted to Recruiting Operations Associate after 9 months and again to Technical Recruiter after 5 months. They were promoted again to Senior Technical Recruiter in September 2021.
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