Product Marketing Manager, Arbor Education
£40-45k
+ Bonus
More information about location
We helps schools transform the way they work using data
Open for applications
We helps schools transform the way they work using data
101-200 employees
Open for applications
£40-45k
+ Bonus
More information about location
101-200 employees
Company mission
Arbor's mission to transform the way schools work for the better, and it starts by giving everyone the right tools and technology for the job.
Role
Who you are
- Solid experience in Product Marketing, Content Management, Brand Marketing or Copywriting, ideally in B2B SaaS
- Brilliant, confident writer - you feel no qualms about putting pen to paper
- Fluent in English, with exceptional writing style - able to change tone of voice to match audience
- Fast learner, eager to get stuck into a big product and help us make it clear and concise to a variety of readers
- Excellent project management skills - can work on several projects at a time
- Enjoy working cross-functionally, often autonomously, with multiple stakeholders across the business
- Excited to work closely with Product Management and Sales - able to move fluidly between technical, commercial, and design
- Confidence to present and explain ideas to colleagues - must be resilient
- Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
- Desire to work in a fast-paced scale-up on a mission to transform the way schools work!
What the job involves
- We’re looking for a Product Marketing Manager to join our team and help us make sure every school, multi-academy trust and local authority understands the value of Arbor and our suite as we grow through M&A
- This is a new role in our Product Marketing team which will focus on product differentiation, sales enablement, and feature release for a product we’ve recently acquired
- This could be a great role for an Associate Product Marketing Manager looking to step up, or for a Brand or Content Marketing Manager looking to move into Product Marketing
- Be responsible for the success of your product, with support from our Lead Product Marketing Manager
- Deeply understand the market and customer for your product, establishing yourself as an authority on these topics in the business
- Bring new features to market in your product - ensuring they’re successful for new business and customer teams alike
- Craft compelling, differentiated product-level positioning and key messages for your product and new feature releases in your area
- Co-own our library of sales enablement collateral which helps us improve our win rate
- Develop insight-driven customer personas and win themes for key roles in schools, MATs and LAs
Application process
- Intro call: We’ll invite you to a 30 minute call with Ben, our Talent Acquisition Lead, to learn more about the role, ask questions, and tell us about you
- First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Anna, our Lead Product Marketing Manager, and Natasha, our Product Marketing Manager. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with other people in the Marketing Team too
- Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, our CMO, and Anna again. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process
Salary benchmarks
Our take
Arbor helps schools transform the way they work, saving teachers time and improving student outcomes.
The mess and stress of data and admin is a major source of unhappiness in our schools. 60% of a teacher's time is spent on admin-related work, 53% agree that it contributes to stress and it's only getting worse every year. Arbor is tackling this by building hassle-free school technology. The company has two products, a Management Information System to automate school workflows, saving teachers time, and benchmarking analytics to identify areas of concern and reduce time to intervention.
With a team of diverse and experienced individuals, including former teachers and education specialists, the company stands poised to enact meaningful change within the sector, Its mission is clear: to assist schools in prioritising what matters most - enhancing the well-being of teachers and fostering positive student outcomes worldwide.
Steph
Company Specialist
Insights
Many candidates hear
back within 2 weeks
46% female employees
34% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2020
$4m
EARLY VC
Dec 2018
$2.4m
EARLY VC
Total funding: $13.9m
Company benefits
- Aside from the chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday.
- At Arbor we're passionate about learning, and to support this we have a dedicated training budget for all teams.
- Dedicated Mental Health First Aiders and Wellbeing Champions with ongoing support and learning around mental health.
- Depending on your role we can also offer you flexible working - just mention it in your interview and we'll let you know what your options are
- We have regular team socials where we spend dedicated time together. This year we've had BBQs, been to theatre shows, gone white water rafting, and more!
- Half-day summer Fridays Plus, we shut the office for a day at Easter and over Christmas so you get some extra time off then too!
- 25 days holiday (excl. bank holidays)
- EAP - Choice of comprehensive 24/7 support services with UK and Ireland's most trusted health and wellbeing network.
- We're all about making an impact! So everyone who joins us gets 1 day a year to volunteer for a charity or cause of their choice
Company values
- Own what you do - We act like owners, embrace responsibility and own the outcomes of our work - both good and bad!
- Everyday's a school day - Education and technology have changed more in the last 10 years than in the last 100. We need to embrace change and continually challenge ourselves to grow and stay ahead
- Make an impact - We take pride in being part of a movement to improve how schools work, so we're always thinking about how we can make a difference
- No-one can whistle a symphony - ...it takes an orchestra! We work together as a team to help each other, our partners and our customers to achieve their full potential
Company HQ
London, UK
Articles
Leadership
James Weatherill
(CEO)Previously Analyst at Ledbury Research for 3 years and Venture Manager at Therefore Ventures for 1 year
People progressing
Joined as Marketing Executive, being promoted to Marketing Manager after 1 year
Ulrik joined Arbor 10 years ago as a junior developer and has moved through the ranks to Principle Engineer and our longest serving engineer. A great representation of career progression at Arbor!
Diversity & Inclusion at Arbor Education
Ben Ainger (Talent Acquisition Lead)
- At Arbor, our mission is to transform the ways schools work. That means we serve a broad and diverse professional community - from teachers to SLT to Support Staff - and an equally diverse student and parent community. We want to make sure we build the best products for our schools, and we passionately believe that starts with building a workforce as diverse as the communities we serve
- As of today we know we’re not there yet, but we’re committed to doing the work to improve. We want Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive
- Our focus over the past few months has been on understanding where we need to improve, and on making sure that everyone at Arbor has had the chance to share their views. So far, we’ve established a Diversity and Inclusion Committee, surveyed our team, hosted training and workshops, and reviewed our recruitment process. We know we’ve still got big work to do, but we’re actively working on it. We look forward to hearing your thoughts on how we’re doing
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