Product Vice President, Bitly
$257-385.6k
+ Stock options
More information about location
URL shortener tool
Be an early applicant
URL shortener tool
201-500 employees
Be an early applicant
$257-385.6k
+ Stock options
More information about location
201-500 employees
Company mission
Bitly's mission is to help businesses to grow and protect their brands by fostering deeper connections with users on the internet. It allows client companies to shorten their URLs, providing trusted and concise call-to-action links while using analytics and insights to maximise their marketing campaigns.
Role
Who you are
- The ideal candidate is someone who is passionate about product innovation and ready to shape the direction of our products across all stages of the customer lifecycle
- 7-10 years experience in a combination of product & product leadership roles, working for a product led SaaS company
- Strong leadership and team-building skills and experience, with the ability to inspire and motivate cross-functional teams to achieve ambitious goals
- Experience with agile development methodologies and product management tools
- Startup to scale up stage experience preferred
- Demonstrated track record of developing product strategies and owning key business outcomes
- Deep knowledge of data analysis, user segmentation, and experimentation methodologies
- Excellent leadership and team management skills, with a track record of building and developing high-performing and highly engaged teams
- Exceptional communication and presentation skills, with the ability to influence and inspire stakeholders at all levels of the organization
- Understanding of product led SaaS businesses and strategy; experience with mergers and acquisitions preferred
- Breadth of skills, with the ability to move between strategic planning and ideation, as well as hands-on execution
- Makes high-stakes, difficult decisions that align with organizational values and ethics
What the job involves
- As the Vice President of Product at Bitly, you will lead the product team in all aspects of product development and management
- From conceptualization through planning, development, testing, and market launch, you will be responsible for ensuring the success of our products
- Reporting directly to the Chief Product & Technology Officer, you will play a pivotal role in driving innovation, enhancing user engagement, and maximizing revenue growth
- You will lead a team of product directors and product managers and collaborate cross-functionally to drive key business outcomes and revenue goals
- Develop and execute a comprehensive product strategy that aligns with the company's vision and objectives
- Interpret & translate data analytics and user insights to set & track key performance metrics, identify trends, and make data-driven decisions to optimize for business goals- this includes forecasting key performance indicators and aligning with Bitly’s operational plan
- Provide leadership to help teams define and prioritize the product roadmap based on market research, user feedback, and business goals
- Collaborate with cross-functional teams including go-to-market & other engineering, product, and design teams to align product strategy with overall business objectives
- Champion user-centric design principles and best practices to deliver an intuitive and engaging content experience for our users
- Lead the development of new products from ideation to launch, collaborating with cross-functional teams to define requirements, prioritize features, and drive execution
- Identify and evaluate strategic partnerships and integrations that enhance the value proposition of our content platform and expand our reach
- Develop strategies to improve customer retention and satisfaction, including gathering feedback, addressing customer needs, and enhancing product usability
- Stay up-to-date with industry trends, competitive landscape, and emerging technologies to identify growth opportunities and maintain Bitly's competitive edge
- Lead teams to execute against a strategy to operationalize the self-service user journey
Our take
Bitly provides the service of shortening URLs along with offering link management for companies. Many major companies utilize shorter URLs for branding reasons; for example, Pepsi uses pep.si.
Shortened URLs have become big business, and competition in the space comes from the likes of TinyURL, along with Rebrandly and BL.INK. Bitly, that was majority purchased by Spectrum Equity for $63 million in 2017, has raised massive amounts of funding and achieved impressive annual revenues, and certainly seems to have established itself as a credible business in the market.
After acquiring leading QR code platform Egoditor and its flagship site QR Code Generator in 2021, Bitly has embarked upon rapid expansion, and added to the pool of talent across the business. For now, the company's focus seems to be on growing its global SaaS footprint; targeting QR Codes, link-in-bio, and link management.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 5 rounds)
Jul 2012
$15m
SERIES C
Oct 2010
$10m
SERIES B
Total funding: $30m
Company benefits
- Stock Options
- Comprehensive and competitive medical, dental, and vision insurance (all LGBT friendly)
- 401k with up to 4% employer match
- One Medical membership: Doctors you can text, call or email 24/7 and receive access to expert insurance guidance
- Wellness reimbursement program
- Partial cell phone service reimbursement
- Voluntary LegalShield for legal services and IDShield for identity theft protection
- Unlimited vacation, personal time, and flexible work from home policies
- Remote options & work from home stipend
- Generous parental leave policies; maternity and parental leave for growing families
- Budget for professional development opportunities, including courses and conference attendance
- Snacks, drinks, and weekly catered lunches
- Company sponsored volunteering opportunities
Company values
- Customer First - We are fiercely committed to our customers’ success. Our job is to ensure that our trusted platform, performance, and people help customers achieve their goals.
- Growth Focused - We are building a fast-growing, healthy business powered by quick learning, constant optimisation, and data-driven decisions.
- R.E.S.P.E.C.T - We are a team that respects each other and values diversity and inclusion. We treat others as we’d want to be treated and uphold the highest levels of integrity in everything we do.
- >(!=) - We are driven to win, bring our “A Game” to work each day, and deliver exceptional results..
- Do or Do Not, There is No Try - We say what we are going to do, and we do it.
Company HQ
Flatiron District, New York, NY
Articles
Leadership
Toby Gabriner
(CEO, not founder)Was an Investor and Board Member at both Improvado and Popwallet. Former CEO of NextRoll, Inc.
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