Senior Director of Digital Marketing, C3.ai
$200-300k
Plus equity
More information about location
Office located in Redwood City, CA
Enterprise AI application development platform
Open for applications
Enterprise AI application development platform
1001+ employees
Open for applications
$200-300k
Plus equity
More information about location
Office located in Redwood City, CA
1001+ employees
Company mission
C3's mission is to help industry leaders leverage enterprise AI at an unprecedented scale to thrive in the digital era.
Role
Who you are
- The successful candidate must have significant experience personally implementing a B2B Account-based Marketing platform that includes an intent engine (e.g., Bombora), personalization engine (e.g., Optimizely, Folloze), enterprise content management system (e.g., Percolate, Adobe Enterprise Manager), and ABM engagement applications (e.g., Engagio, Terminus). Experience using and managing B2B email marketing systems (e.g., Marketo, Pardot) and digital advertising platforms is also essential
- This position requires a high level of initiative, deep expertise in account-based marketing, as well as the ability to use data-driven insights to optimize digital marketing efforts. Top-notch organizational skills and a high attention to detail are necessary
- Candidates should be able to understand complex details across business and technology, business processes, and economic value, and translate that understanding into compelling campaigns that attract and convert prospects
- A successful candidate will thrive in a fast-paced, highly collaborative environment and demonstrate an ability to execute precisely and quickly
- Candidates must possess a strong understanding of enterprise software and have examples of previous digital campaigns that showcase tangible results
- Bachelor’s degree in Marketing or a related field
- 10+ years’ experience developing and executing digital marketing strategies that increase brand awareness, drive pipeline growth, and increase customer advocacy
- Experience managing a diverse team of digital marketers, including experts in paid search, SEO, and SEM
- Deep expertise in all aspects of marketing technology, including lead management, analytics and reporting, content and social, and sales enablement
- Exceptional organizational skills and accountability. Ability to oversee multiple work streams simultaneously and equally comfortable delegating or owning tasks, no matter how big or small
- Ability to work successfully in a quickly changing environment
- Proven success of leveraging in-house experts as well as partnering with external agencies
- Familiarity with artificial intelligence/machine learning, IoT, big data, and cloud technology
What the job involves
- We are looking for a seasoned and motivated Senior Director, Digital Marketing to lead C3 AI’s digital marketing efforts across all phases of the customer lifecycle—from brand awareness and consideration, to purchase and advocacy
- As a member of C3 AI's growing marketing team, the Senior Director, Digital Marketing will lead digital demand generation, developing digital initiatives in concert with sales and product leaders to help attract new customers, convert prospects, and engage key accounts
- This role will also oversee C3 AI’s corporate web site (www.c3.ai) and digital advertising budget and will be responsible for optimizing C3 AI’s digital advertising to support pipeline growth goals
- In addition, the Senior Director, Digital Marketing will lead the digital transformation of C3 AI’s marketing technology stack, identifying gaps, building the business requirements for new systems, and managing the launch of new marketing technologies
- This role will also oversee digital reporting and analytics, managing the digital marketing team’s KPIs and diagnostic dashboards
- This role is integral in supporting C3 AI’s growth goals
- Oversee C3 AI’s corporate website, including content, UX, and marketing technology
- Develop and implement a comprehensive digital marketing strategy including account-based marketing, email marketing, lead nurturing, retargeting, display advertising, paid search, SEO, and SEM to create and advance pipeline
- Responsible for the delivery of all SEO-related tasks and deliverables, such as competitive SEO analysis, keyword analysis (scorecard), and link analysis report
- Lead reporting and analytics for C3 AI’s digital marketing efforts. Deliver weekly campaign performance reports to all campaign owners. Manage all marketing activity tracking for attribution and ROI reporting
- Build and lead C3 AI’s growing digital marketing team
- Digital advertising (awareness and lead generation), paid search, SEO, SEM and more
- Generate weekly reports on campaign performance
- Proactively collaborate with internal stakeholders and manage external vendors
Our take
C3.ai is a leading enterprise AI software provider for accelerating digital transformation. C3.ai delivers a comprehensive and proven set of capabilities for rapidly developing, deploying, and operating large scale AI, predictive analytics, and IoT applications for any enterprise value chain in any industry.
At the core of the C3 AI Suite is a powerful model-driven AI architecture that dramatically enhances the productivity of data scientists and application developers while future-proofing applications against underlying IT evolution. The C3 AI Suite is supposed to be 10 to 100x faster and more reliable than other solutions or DIY approaches, enabling robust delivery of production applications with less code and cost.
The C3 AI Suite seamlessly works with existing data storage, sources, tools, and infrastructure investment, while flexibly operating in a private, hybrid cloud, or multi-cloud environment. Having incorporated OpenAI's ChatGPT and other AI software from Google and academia in its enterprise search product, investors are anticipating a huge surge in business for this innovative company.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Jan 2018
$100m
SERIES F
Mar 2017
$11m
SERIES E
Total funding: $221.8m
Company benefits
- Paid Parental Time Off: For US employees, mothers are eligible for up to a total of 10 to 12 weeks of paid parental time off with your newborn. All parents, including those adopting children, are eligible to take up to a total of 4 weeks of paid parental time off
- Hybrid Work: C3 AI employees may choose to work from home and office
- Advanced Degrees: Lifelong learning is a part of C3 AI. That’s why we will cover the total cost for employees to earn a master’s degree in computer science online. Those who complete the degree get three more big perks—a $25,000 cash bonus, a guaranteed 15% raise and a stock grant
- Continuous Education: C3 AI holds monthly employee training sessions as well as weekly lunch-and-learns. C3 AI also encourages further education by offering bonuses for the successful completion of select online courses
- Relax and recharge: In the United States, C3 AI offers 15 days of paid time off every year. As your tenure with the company grows so does your paid time off! C3 AI also offers 10 paid public holidays around which you can build your vacation leave
- Health Coverage: C3 AI offers competitive coverage. Our program includes medical, dental, and vision
- Equity: Restricted stock units are granted to all full-time C3 AI employees
- Free gym membership: To help keep you at the top of your game, C3 AI offers employees a free gym membership at our state-of-the-art fitness facility
- Catered lunches daily: C3 AI provides a fully stocked snack area and beverage refrigerator that contains everything from energy drinks to sodas and iced tea. Every day C3 AI provides a catered, gourmet lunch so that the team can relax together and share ideas
- Commuter check program: C3 AI offers tax saving commuter benefits program
- Travel assistance: Employees are provided global health insurance while traveling for business
- Ping-pong and pool tables: C3 AI has been known to host ping-pong and pool tournaments, allowing you to step away from the monitor. This is the perfect opportunity to enjoy coworkers while hitting a white ball at them
- Friday happy hour: Relax and unwind at the end of the week at C3’s weekly Friday Happy Hour. Enjoy good food, good drinks and great company at our office
- Flexible spending accounts: C3 AI offers both Health Care and Dependent Care Flexible Spending Accounts. Both accounts enable you to pay for essential health and wellness before you pay taxes on it
- Life insurance: C3 AI offers short term / long term disability, life insurance and AD&D insurance
- Additional leave benefits: C3 AI offers paid time off for bereavement and jury leave
- Continental breakfast: It’s the most important meal of the day. C3 AI offers breakfast five days a week, including oatmeal, cereal, fruit, and delicious coffee
- 401K: C3 AI offers fund options via Charles Schwab for retirement savings
Company values
- Innovation - Our ambition is to solve problems that have never been solved before
- Curiosity - We are self-learners, fulfilled by continuous knowledge acquisition to accelerate innovation
- Integrity - We comport ourselves with unwavering ethical integrity, respect, and courtesy
- Collective Intelligence - The respect we have for the intelligence and capabilities of one another fosters boundless collaboration
Company HQ
Redwood City, CA
Articles
Leadership
Patricia House
(Vice Chairman)Previously Marketing Director at Oracle for 3 years and Executive Vice President at Frame Technology for 4 years
Thomas Siebel
(Chairman & CEO)Previously Senior Vice President at Oracle for 6 years and CEO of Gain Technology for 2 years
Salary benchmarks
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