Retention Marketing Manager, ZOE
Salary not provided
Stock options available
Braze
Junior and Mid level
Remote in UK
More information about location
Understanding unique responses to food
Open for applications
Understanding unique responses to food
201-500 employees
HealthcareB2CFoodMachine LearningNutritionWellbeing
Open for applications
Salary not provided
Stock options available
Braze
Junior and Mid level
Remote in UK
More information about location
201-500 employees
HealthcareB2CFoodMachine LearningNutritionWellbeing
Company mission
To improve the health of millions
Role
Who you are
- The ideal person is an ambitious problem solver with some proven experience and passion for retention marketing
- Love thinking about onboarding customers, drivers of engagement, and ways to convert interested prospects into paying members. Hands on experience in email marketing, community or referral programs a strong plus
- You can zero in on high impact opportunities and make progress fast. Confidence in prioritisation and ability to quickly launch and iterate are key
- You are passionate about understanding what drives user behaviour and how to influence it with marketing nudges
- You’re a confident and creative writer, you enjoy figuring out new ways of communicating to existing and prospective users
- You’re comfortable with numbers and making data-driven decisions
- You run a tight ship and have a sharp eye for detail - user journeys across segments get complicated fast, and emails can’t be unsent, so you have it all organised and ensure to get every important element right
- Team player - people love collaborating with you
- Keen interest in nutrition and health, passionate about helping people transform their relationship with food
- Braze experience
- Experience working with US based consumers and companies would be considered a bonus
- Experience working with Email, Chat, App and SMS campaigns at scale
- Experience working niche customer segments in a health or science capacity
- DTC Subscription experience is ideal; some form of digital marketing a must
- 1-3 years of experience with lifecycle/CRM programs, ideally with high-growth DTC startups
- Strong understanding of email marketing best practices with email CRM experience
- Strong copywriting skills and you’ll receive some training on this ongoing too!
- Analytical with strong understanding of A/B testing
- Understanding of customer communication best practices and compliance
- Highly organized with excellent project management skills
- Excellent written and verbal communication skills
- You’re a great collaborator: People love working with you
What the job involves
- We’re looking for a data-driven, Retention Marketing Manager to help millions more people discover ZOE through and become lifelong members
- Reporting to the Chief Marketing Officer, you will be responsible for the Retention Marketing program, which includes our email platform and communications strategy, our website experience which is our main lever to drive membership signups, and how we can leverage our service and nutritionist teams to help improve engagement of our existing members
- Create welcome, nurture, retention and winback programs for ZOE members
- Deeply understand our existing member audience segments, define new users and help shape their journey with ZOE
- Identify and prioritise engagement opportunities based on sizing impact, confidence and effort
- Own the strategy and execution of the onboarding nurture path (primarily email at the moment), from setting goals to developing the contact strategy and creative to measurement and optimisation
- Create the newsletter strategy, partnering with the Product, Brand Marketing and Coaching teams
- Find opportunities to feature all ZOE products (including new food products) in ZOE emails, newsletters and within the app experience
- Deploy NPS and Trustpilot campaigns to develop the social proof we need to further market the product beyond members and reach new audiences
- Run A/B tests and experiments to increase campaign performance
- Partner with the Product team to develop tests and experiments to improve the website experience and increase conversion rates for membership sign ups from visitors
Our take
Zoe was started when the three founders were trying to improve their health, by changing their diets. They were overwhelmed by the number of fad diets and the amount of conflicting nutritional advice.
Zoe combines machine learning algorithms with world-leading nutritional studies from Kings College London, Stanford University, and Harvard University. To provide personalised recommendations for food and recipes based on users' unique metabolic responses.
The ZOE personalised nutrition app was released which features tools to help users understand their metabolism better and choose foods better suited to them.
Freddie
Company Specialist
Insights
Top investors
Few candidates hear
back within 2 weeks
54% female employees
68% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jul 2024
$15m
SERIES B
Mar 2023
$2.5m
SERIES B
Total funding: $99.5m
Company benefits
- Share options
- Flexible working
- Remote-first
- Enhanced parental leave
- Life insurance
- Remote yoga classes
- Mental health support
- Employer pension contribution
- 25 days holiday (excl. bank holidays)
- Work from home opportunities
Company values
- We are diverse and build upon each other positively - We are a collaborative team working toward a common goal. We are positively intended & respectful, intentional in our active listening and seeking diverse perspectives, and we make space for all to participate.
- We ❤️ to create moments of joy whenever possible - We create moments of joy whenever possible and encourage meaningful balance, recognizing our mission is a marathon, not a sprint. It all starts by us being intentional in building great relationships with each other.
- Always start by understanding our members - We always start by understanding our members’ needs and work backwards to deliver delightful solutions that exceed their expectations and have their health top of mind, with a commitment to ethics, education, privacy, and simplicity
- Take a scientific, evidence-based approach - As a health company, science comes first. We utilize a scientific approach, starting with a hypothesis and seeking evidence to assess and iterate. We stay open-minded, learn from our mistakes and strive to keep improving every day
- We are transparent, especially when it is hard - By having a bias to share publicly and openly, we build a transparent culture that empowers participation from everyone. We value feedback, communicate openly, voice the truth (even when it’s hard) and explain “the why” to help each other grow
- Act fast, we’ve got your back - As a startup, speed is crucial to our success. Many decisions and actions are reversible. We are scarce with our time, not reinventing the wheel or seeking perfection and act on 70% evidence so we can learn and iterate. We encourage all our team members to take risks, change course when necessary, and go for it—we have their backs, always
- Dive deep - We operate at all levels, caring about the details that matter and being able to connect them to the bigger picture with coherent logic. As such, we are able to quickly distinguish between “feel-good” metrics or “seemingly good” ideas from the ones that truly matter or capture the truth
- Empower ZOEntists to act as owners - We are intentional in empowering more ZOEntists to act as owners on behalf of the entire company without interdependencies and we continuously set up new systems, frameworks & principles to enable this. We also back them in their decisions, even when we disagree
Company HQ
Waterloo, London, UK
Articles
Leadership
Tim Spector
(Head of Research)Professor of Genetic Epidemiology at King’s College London, director of the Twins UK study and one of the world’s leading researchers. Author of 'The Diet Myth', focusing on nutrition and the microbiome.
Jonathan Wolf
(CEO)Studied physics at Oxford University. Previously Chief Product Officer for Criteo.
George Hadjigeorgiou
(President)Studied Mechanical Engineering at Tufts & MIT. Previously CEO of HouseTrip (acquired by TripAdvisor) and co-founder of efood (acquired by Delivery Hero).
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