Field Sales Manager, Vita Coco
East
$45-55k
2+ days a week in office
Coconut-based beverages
Be an early applicant
Coconut-based beverages
501-1000 employees
Be an early applicant
$45-55k
2+ days a week in office
501-1000 employees
Company mission
To reimagine what is possible when brands deliver great-tasting, natural, and nutritious products that are better for you and better for the world.
Role
Who you are
- 2-4+ years’ experience in CPG Wholesale and/or Food Service
- A team player with energy, enthusiasm, and a can-do attitude
- An organized and task-oriented problem-solver who can think on their feet, take initiative, and make fast-paced decisions in ambiguous situations
- Ability to establish strong partner, community, distributor, and salesperson relationships that drive local market success for our brands
- Proficient communication, presentation, and computer skills including Microsoft Outlook, Word, Excel, and PowerPoint
- Must own a personal vehicle with a valid driver’s license. Local and regional travel is required, with occasional evenings and weekend work guaranteed
- This person will be willing to do what it takes to bring TVCC brands into the hands of our core consumers
- Spanish language proficiency preferred
- Must be able to sit or stand for hours at a time and be able to lift/carry 30 lbs
- Must be able to travel 50% of the time based on business needs
What the job involves
- The Vita Coco Company is seeking a Field Sales Manager to support all its brands in key nontraditional channels across the Eastern Coast of the United States
- The ideal Sales Manager will embody the hard-working spirit of our coconut team, bringing an entrepreneurial spirit and relentless enthusiasm to grow our brands one consumer at a time
- The Field Sales Manager will be a brand builder with responsibilities leading strategy, implementing local marketing and sales efforts, and acting as a brand educator, building the brand in Food Service, wholesalers, and warehouse clubs (example Jetro) across the East Coast
- Reporting to the Director of Market Development
- Be the face of The Vita Coco Company, building relationships with accounts, community partners, and customers to excite them about our brands
- Develop local and possibly regional relationships with independent food service accounts, developing their routes to market, executing retail marketing on-premise, and supporting demos
- Identify and develop relationships with local independent wholesalers, leading sell-in and back-end activation support
- Support local and possibly regional Jetro/Restaurant Depots, forming relationships with local managers and staff, executing pallet displays/in-store marketing, as well as regular demos
- Perform regular route rides with different Foodservice distributors, example Sysco, PFG, US Foods across the Eastern USA
- Support Foodservice Distribution team in new market blitzes
- Regular submission and tracking of day-to-day activities against KPIs
- Attend and participate in regular status calls within company departments and personnel
- Responsible for managing and maximizing activation budgets allocated for the market, submitting monthly expenses and recap reports
- Manage informational requests and recap key takeaways for management reporting
Our take
Coconut water is a $1B+ market in the US, and it was fiercely fought over back when it was still emerging. Vita Coco ultimately came out on top, beating out Zico (ultimately shuttered following its acquisition by Coca Cola), and since then has spread its reach to over 30 countries worldwide.
It’s made some savvy product decisions to keep hold of this top spot. The Vita Coco brand has diversified to accommodate developing consumer priorities by including additional health and sustainability focused beverages. It’s also riding the recent canned-cocktail craze through a partnership forged with Diageo’s Captain Morgan. And, perhaps most importantly, it hasn’t meddled much with its prices in spite of the economic downturn.
Analysts predict this budget-friendly approach will see the top-tier company performing well in the event of a recession. Certainly, it will also give the company a boost in a market where coconut water is considered a premium beverage. There are whispers that Zico might be returning to the game - but this old rival will have a lot of catching up to do, especially off the back of a post-IPO secondary offering that has bolstered Coco's value.
Kirsty
Company Specialist
Insights
Company
Employee endorsements
Opportunities to learn
"I feel supported and encouraged to take advantage of learning opportunities. On top of that, the environment and culture make failing and making..."
Funding (2 rounds)
Feb 2011
$13.7m
EARLY VC
May 2010
$4.1m
EARLY VC
Total funding: $17.8m
Company benefits
- Health Benefits
- 401(k) + Match
- Paid Holidays and Unlimited Vacation
- Phone Allowance
- Car Allowance
- Gas Card
- Professional Development
- Financial Advisors
- Employee Product Allowance
- Commuter Benefits
- Paid Maternity and Paternity Leave
- CALM & PEERFIT Gym Membership
- Vita Coco E*Trade Account
- Pet Insurance & Dog Friendly Office
Company values
- Inclusivity
- Transparency
- Optimism
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Michael Kirban
(Executive Chairman)Has been with the company ever since co-founding it back in 2004.
Salary benchmarks
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