Senior / Staff Product Marketing Manager, Grow Therapy
$127-185k
Tech-enabled mental health group
Job no longer available
Tech-enabled mental health group
501-1000 employees
Job no longer available
$127-185k
501-1000 employees
Company mission
To fundamentally transform mental healthcare accessibility.
Role
Who you are
- 5+ years of product marketing experience (startup, marketplace and healthcare experience is also a plus but not required)
- Collaborative. You have experience working with PMs, designers, and various cross-functional stakeholders
- User Empathy. You relish talking to users, understanding their unique pain points, and using that deep understanding to build messaging and strategies.
- Scrappy. You’ll do anything to achieve your goal. You know how to think on the fly and persist through setbacks and roadblocks and to motivate your teammates to do the same
- Team Player. You are collaborative by nature, relish in camaraderie and group wins, and are looked to by colleagues as a steadfast partner and source of encouragement
- Highly Motivated. You take ownership of your work
What the job involves
- We're looking for a Senior Product Marketing Manager to help us drive GTM, adoption, and reach of our product offering
- As one of our first Product Marketing hires, you’ll partner closely with our growing Product team and play a major role in setting a strategic direction for Product Marketing at Grow
- Create and execute GTM strategy for product launches including positioning, messaging, training, and collateral
- Produce and/or collaborate on content to engage target audiences, especially payors and providers
- Develop strategies to increase product visibility and adoption
- Work closely with Product, Strategic Partnerships, Design, Growth, and Customer Success teams to ensure awareness and alignment on product features and marketing initiatives
- Monitor market trends, competitor activities, and customer feedback to inform marketing strategies and share insights with Product
Our take
Mental health issues affect about 20% of Americans, so there’s an immense need for qualified mental healthcare in the US. However the vast majority of therapists don’t accept insurance due to the prohibitive administrative workload involved. This leaves therapy out of reach for many Americans. So it’s no surprise that the Grow Therapy platform has seen skyrocketing popularity since it was founded in 2020.
Grow Therapy helps therapists open their own in-network practices, providing the technology, support, and resources to tackle the extra operational workload that would allow them to take insurance. It’s currently live in 13 states, and is working in partnership with all the major insurance payers including Humana, Aetna, Cigna.
The company has clearly grown into a solid market niche, and recent Series B funding will help expand that niche, growing the company's presence to all 50 states and improving its platform's capabilities. While this will intensify the competition between Grow and larger rivals Alma and Quartet Health that are operating in the same space, this is a big enough market for several major participants.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
208% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2024
$88m
SERIES C
Sep 2022
$45m
SERIES B
Total funding: $148m
Company benefits
- Winter break: Unlimited PTO and a week off in December to recharge
- Wellness stipend: $300 to spend on things that helps you take care of yourself
- Mental health break: Take 2 hours every week to journal, exercise, or sleep in
- Learning stipend: $500 to spend on things that helps you grow in your career
- Meals on us: Lunch and dinner in office to fuel your body and your mind
- Remote office setup: $1000 stipend for remote employees to equip your home office
Company values
- Therapists are the center of our world: We take care of our therapists, so that they can take care of us all
- Structured thinking earns ears: We structure our thinking so that our goals are always front and center
- Ideate constantly, share openly: We celebrate curiosity and open mindedness so that our teams can collaborate with confidence
- Early evaluation, continual learning: We never launch and forget. We always evaluate our decisions so we can continuously innovate
- Kindness & humility are prerequisites: When things go well, we share the credit. When things go poorly, we shoulder responsibility
Company HQ
Midtown Manhattan, New York, NY
Articles
Leadership
Jake Cooper
(CEO)Previously CFO at Campus Enterprises, before moving into investment at Apollo Global Management and then Blackstone.
Alan Ni
(CTO)Worked as a product manager at Google, HVF Labs, and then Stripe.
Manoj Kanagaraj
(COO)Is completing both a doctorate of medicine and a master's course in business administration at Harvard.
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