Content Marketing Manager, Persona
$80-120k
Offers equity
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$80-120k
Offers equity
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- As our ideal candidate, you are passionate about writing and enjoy distilling technical concepts into clear and engaging written materials. You are collaborative, creative, and customer-obsessed but grounded in data
- You are a storyteller and can synthesize insights from internal teams and market intelligence to create compelling content
- Proven ability to write and edit high-quality and engaging long-form content that simplifies complex ideas
- Enthusiastic about conducting research and interviews, with the ability to use gathered insights to write detailed, in-depth pieces
- Passion for long-form content
- Experience working with subject matter experts to gather source material and technical expertise
- Track record managing and keeping multiple projects on track
- Extremely detail-oriented — you love consistency and ensuring each piece of content adheres to internal style guides
- Inherent desire to ensure content is as clear and helpful as possible — you’re not afraid to ask questions to elevate the material or suggest opportunities to improve
- You have high standards and care about publishing quality content regardless of whether you’re the writer or the editor
- Familiarity with SEO best practices and demonstrated success driving traffic through SEO is a plus
- Self-motivated, resourceful, results-driven, and able to thrive in a fast-paced environment
What the job involves
- We are looking for a Content Marketing Manager to help amplify Persona’s brand and drive engagement through content across all stages of the buyer journey
- You will create and leverage various content formats to build thought leadership, generate awareness, and bring Persona’s identity to life. As a Content Marketing Manager, you will work closely with Sales, Product, and Customer Success to grow Persona’s content program and play a key role in supporting both customers and prospects with resources and education
- Through blogs, whitepapers, and other forms of content, you will help drive awareness and inbound traffic, nurture leads through the funnel, and generate product engagement across the customer lifecycle
- Support Persona’s multi-channel content strategy by writing blogs, ebooks, newsletters, and whitepapers as the primary mediums to start, with the opportunity to expand into other formats
- Add content that aligns with new product launches, marketing campaigns, industry trends, and current events. Manage content production from start to finish
- Translate and synthesize messaging from Product into accurate, compelling, and tailored content based on buyer personas
- Work closely with SEO experts to grow keyword rankings, organic traffic, and conversions
- Feature Persona’s unique platform value and expertise to help drive growth and adoption across all product lines
- Assist with editing and copywriting
- Monitor competitors’ blogs, social channels, and content to keep tabs on industry trends and other market developments
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Employee endorsements
Nice people
"Everyone who I have met and worked with so far have been intelligent and welcoming, and I feel like I can dive in and ask for help from anyone at..."
Funding (last 2 of 4 rounds)
Sep 2021
$150m
SERIES C
May 2021
$50m
SERIES B
Total funding: $217.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company values
- People first. We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
- Pursue relentlessly high standards. We hold ourselves to a high bar today and a higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
- Lead by serving. We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.
- Work in public. We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space that makes others comfortable to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
- Start small, think big. Starting small allows us to provide value while learning lessons without losing sight of our vision.
- Speed is not a tradeoff. Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer. Instead, it means we focus on being more efficient while continuing to operate at a high level.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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