Content Marketing Manager, Persona

• As our ideal candidate, you are passionate about writing and enjoy distilling technical concepts into clear and engaging written materials. You are collaborative, creative, and customer-obsessed but grounded in data
• You are a storyteller and can synthesize insights from internal teams and market intelligence to create compelling content
• Proven ability to write and edit high-quality and engaging long-form content that simplifies complex ideas
• Enthusiastic about conducting research and interviews, with the ability to use gathered insights to write detailed, in-depth pieces
• Passion for long-form content
• Experience working with subject matter experts to gather source material and technical expertise
• Track record managing and keeping multiple projects on track
• Extremely detail-oriented — you love consistency and ensuring each piece of content adheres to internal style guides
• Inherent desire to ensure content is as clear and helpful as possible — you’re not afraid to ask questions to elevate the material or suggest opportunities to improve
• You have high standards and care about publishing quality content regardless of whether you’re the writer or the editor
• Familiarity with SEO best practices and demonstrated success driving traffic through SEO is a plus
• Self-motivated, resourceful, results-driven, and able to thrive in a fast-paced environment

• We are looking for a Content Marketing Manager to help amplify Persona’s brand and drive engagement through content across all stages of the buyer journey
• You will create and leverage various content formats to build thought leadership, generate awareness, and bring Persona’s identity to life. As a Content Marketing Manager, you will work closely with Sales, Product, and Customer Success to grow Persona’s content program and play a key role in supporting both customers and prospects with resources and education
• Through blogs, whitepapers, and other forms of content, you will help drive awareness and inbound traffic, nurture leads through the funnel, and generate product engagement across the customer lifecycle
• Support Persona’s multi-channel content strategy by writing blogs, ebooks, newsletters, and whitepapers as the primary mediums to start, with the opportunity to expand into other formats
• Add content that aligns with new product launches, marketing campaigns, industry trends, and current events. Manage content production from start to finish
• Translate and synthesize messaging from Product into accurate, compelling, and tailored content based on buyer personas
• Work closely with SEO experts to grow keyword rankings, organic traffic, and conversions
• Feature Persona’s unique platform value and expertise to help drive growth and adoption across all product lines
• Assist with editing and copywriting
• Monitor competitors’ blogs, social channels, and content to keep tabs on industry trends and other market developments

• Professional Development
• Catered meals
• Wellness benefit
• 401(k)
• Unlimited time off
• Parental benefits
• Mental health
• Health and wellness
• Bevsday (free drink on Wednesday)
• Family planning

Total funding: $217.6m

Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case