Business Development Manager, Persona
$80-120k
+ Equity
Identity verification infrastructure solution
Be an early applicant
Identity verification infrastructure solution
201-500 employees
Be an early applicant
$80-120k
+ Equity
201-500 employees
Company mission
To create the ideal identity verification experience for your business and customers.
Role
Who you are
- This role requires a deep understanding of our industry, our product, and different types of sales and business development motions
- This is an ideal role for someone with experience working with local governments and higher education institutions, experience with business development or sales, and a desire to scale up a new segment
- You have 3-5 years of experience in business development and/or strategic sales (experience in education, edtech, and state or local governments a plus)
- You are willing to roll up your sleeves and take on tasks both big and small; you’ll have a collaborative approach with low ego in a fast-paced, team-oriented environment
- You have a strong desire to build, and to do so in a scrappy manner that inspires and motivates your teammates and others around you
- You have experience working at an early or mid-stage startup
- You have the ability and desire to deeply understand our market, industry, and core use cases of fraud, compliance and trust & safety
- You have the strategic sense and skills to see the big picture, but are also tactical enough to execute, own and operationalize deals on a day-to-day basis
- You are fluent in the lifecycle of a customer, from discovery and evaluation, through commercialization and post-launch account management; and know how to communicate and negotiate with external parties
- You have strong communication and interpersonal skills, executive presence, and attention to detail
- You have a growth mindset, ability to receive and act on feedback, and a sense of humor
What the job involves
- As a Business Development Manager, you will be integral to scaling up Persona’s presence with local governments and institutions of higher learning
- From the get-go, you will evaluate new opportunities, source new prospects, and grow existing relationships across this segment
- Drive the growth of Persona’s new verticals, with a focus on higher education and local government, as you land marquee accounts and develop your segments from 0-1
- Write the go-to-market playbook for your verticals, iterating with every deal that you close and customer that you work with
- Own the end-to-end business development motion, from discovery and qualification to contracting and close of new customer prospects
- Lead the strategic thinking behind our sales & expansion roadmap for your segments, as a combination of salesperson, product manager and marketer
- Work closely with Sales, Product and Marketing — leading engagements with customers & prospects, enabling a product feedback loop, and helping deploy new product messaging to the market
- Connect deeply into your segments’ ecosystems in order to better inform our roadmap, and keep the broader team up-to-date on market dynamics, industry players, and product feedback
- Establish thought leadership within our industry, and have the opportunity to represent Persona at industry-leading events
- Build relationships with our customers and prospects both virtually and in-person (~25% of this role will include travel for customer visits, conferences, and industry events)
Our take
Persona enables businesses to verify customer identities, fostering trust in online interactions and aiding in age verification, fraud prevention, and account recovery. It offers a comprehensive suite of automated identity verification components with worldwide coverage that can be configured, branded, and themed to create custom-tailored flows for any use case
Businesses and governmental organizations can access Persona’s platform via an API, which supports various documents from government-issued IDs to biometrics, ensuring customers are who they claim to be. Persona’s platform also collects passive signals such as a user’s device, location, and behavioral patterns to provide a more holistic risk profile, beneficial in financial and insurance contexts
Recently, Persona partnered with Member Driven Technologies (MDT) to enhance identity verification for credit unions. This partnership enables credit unions to adjust their identity verification flows in real-time based on risk signals, improving user conversion and fraud deterrence. The collaboration aims to streamline operations and strengthen fraud prevention, both digitally and in branches. Since founding, Persona has been scaling its offerings and now boasts a worldwide presence, serving clients in nearly every country and supporting 20 languages.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
40% employee growth in 12 months
Company
Employee endorsements
Nice people
"Everyone who I have met and worked with so far have been intelligent and welcoming, and I feel like I can dive in and ask for help from anyone at..."
Funding (last 2 of 4 rounds)
Sep 2021
$150m
SERIES C
May 2021
$50m
SERIES B
Total funding: $217.6m
Company benefits
- Professional Development
- Catered meals
- Wellness benefit
- 401(k)
- Unlimited time off
- Parental benefits
- Mental health
- Health and wellness
- Bevsday (free drink on Wednesday)
- Family planning
Company values
- People first. We will not make decisions that are good for the business but are not good for people — whether those people are our customers, their customers, or our team.
- Pursue relentlessly high standards. We hold ourselves to a high bar today and a higher one tomorrow. While we celebrate our wins, we constantly strive to raise the bar.
- Lead by serving. We share early and often to push our work forward, creating a space where it’s ok to ask questions and show unpolished demos instead of waiting for a perfect spec.
- Work in public. We encourage collaboration and transparency, sharing early and often to push our work forward. We create a space that makes others comfortable to ask questions, share unfinished thoughts, and show unpolished demos instead of waiting for a perfect spec.
- Start small, think big. Starting small allows us to provide value while learning lessons without losing sight of our vision.
- Speed is not a tradeoff. Speed is important, but so is quality. We strive to find ways to optimize and increase both. Going fast does not imply that our quality will suffer. Instead, it means we focus on being more efficient while continuing to operate at a high level.
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Rick Song
(CEO)Bachelor's in Computer Science, Maths, Economics at Rice University. KPCB Engineering Fellow, then Engineer at Square.
Charles Yeh
(CTO)Studied Computer Science at Brown. Software Engineer at Zynga, and Technical Lead at Dropbox.
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