Web & Event Marketing Specialist, moderncampus
$50-60k
Student lifecycle management software
Be an early applicant
Student lifecycle management software
201-500 employees
Be an early applicant
$50-60k
201-500 employees
Company mission
Modern Campus' mission is to empower its customers to engage modern learners for life.
Role
Who you are
- Proficiency in Zoom, HubSpot, and Salesforce
- Experience in Higher Education or education technology is a plus
- Strong project management and organizational skills
- Excellent communication and presentation abilities
- Conference logistics and planning experience
- Ability to manage multiple projects simultaneously in a fast-paced environment
- Entry Level
What the job involves
- We are looking for a Web & Event Marketing Specialist who will be responsible for driving demand through engaging, high-quality virtual and in-person events, including webinars, web events, and conferences
- This role blends demand generation strategies with a focus on delivering exceptional event experiences that resonate with target audiences
- The ideal candidate will manage events, track leads, and measure ROI
- Reporting directly to the Vice President of Marketing, this role is critical in generating demand and nurturing leads through strategic event marketing
- Lead the planning, execution, and facilitation of engaging webinars and web events to drive lead generation and brand awareness
- Collaborate with internal teams (product marketing, business development, sales, and customer marketing) to develop webinar topics that align with audience interests and business goals
- Oversee event setup, moderation, and post-event analysis
- Optimize event attendance and engagement through targeted pre- and post-event marketing
- Coordinate and execute in-person conferences, managing logistics such as vendor relationships, booth/collateral/giveaway shipments, and staffing
- Ensure a compelling brand presence at events and effectively communicate value propositions to attendees
- Collaborate with marketing and sales teams to promote conference attendance and speaking opportunities
- Create demand generation strategies focused on converting event attendees into qualified leads
- Manage event lead capture and segmentation, ensuring accurate tracking and timely follow-up
- Work closely with sales teams to nurture leads through the sales funnel post-event, aligning marketing efforts with sales goals
- Measure the effectiveness of events through key performance indicators such as lead quality, engagement, and conversion rates
- Use data to continually optimize event strategies and improve ROI
Application process
- Only qualified candidates selected for an interview will be contacted
Our take
Modern Campus offers a whole suite of engagement-oriented SaaS products for higher education institutions, including enrollment, communication, curriculum management, and career pathways planning.
The company’s roots go back to 1982 and the early days of web development and SaaS, but a 2019 merger between higher education CMS OmniUpdate, and Student Lifecycle Management (SLM) company Destiny Solutions, led to a 2021 rebrand as Modern Campus.
That almost 2,000 North American institutions are customers of the company, including St. Louis University and Utah Valley University, gives an indication of Modern Campus’ relevance and strength of position in the market.
There are no signs of slowing down as Modern Campus looks to tap into increasing demand for the modernization of campus life. Since rebranding, the company has been making key acquisitions in the higher education sector to expand its own services range, including campus engagement platform Presence, and conversational text messaging platform Signal Vine.
Freddie
Company Specialist
Insights
Company
Company benefits
- Remote work opportunities (role-dependent)
- Rewards and recognition programs
- Learning and development opportunities
- Flexible Vacation Policy
- 401k/RRSP plans
- You will make a difference everyday for universities trying to grow and students trying to learn
Company HQ
Yonge–Eglinton, Toronto, ON
Articles
Leadership
Peter Devries
(CEO, not founder)Served in a variety of executive leadership roles with Modern Campus, including President and COO since 2018. Peter earned his Bachelor of Mathematics degree from the University of Waterloo, with joint honors in Computer Science and Economics. He’s also a Certified Information Systems Security Professional and Risk Management Professional, among numerous professional designations.
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