Growth Marketing Manager, ThredUp
$119-139k
Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
More information about location
3 days a week in office (Oakland, CA)
Fashion resale platform
Job no longer available
Fashion resale platform
501-1000 employees
Job no longer available
$119-139k
Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
More information about location
3 days a week in office (Oakland, CA)
501-1000 employees
Company mission
To inspire a new generation to think secondhand first.
Role
Who you are
- Passionate about technology and digital marketing
- Revolutionizing the trillion-dollar fashion industry excite you
- You want to fast track your career by joining one of the fastest growing companies in Silicon Valley
- 5+ years of work experience in performance marketing, e-commerce, or other quantitative/data-driven fields
- 2-3+ years of work experience with Facebook Ads Manager
- Experience with other paid social marketing channels like Pinterest, TikTok, etc. strongly preferred
- Versatile and able to work in a fast-paced environment
- Strong written and interpersonal verbal communication skills
- Strong analytical and problem solving skills
What the job involves
- ThredUp is looking for a talented Growth Marketing Manager to join our digital advertising team as we continue to acquire and retain customers efficiently and at scale
- This person has experience with digital marketing, wants to grow into an expert across digital advertising channels, and will work in partnership with leadership on channel execution and success
- This role interacts extensively across Marketing, Creative, Engineering, Finance, and Product teams
- Their input will help shape key business decisions and their efforts will drive new customer acquisition and shape the strategy of the growth function at ThredUp
- We are seeking a smart, talented and creative individual who enjoys working in a fast-paced environment to help us inspire a new generation to think secondhand first
- Execute strategy across various paid social channels (Meta, Pinterest, TikTok, programmatic display advertising (Criteo, RTB House), and more)
- Optimize channel performance and scale growth efficiently
- Manage partnerships with ad platforms and vendors
- Monitor and analyze competitive landscape and marketplace trends
- Analyze and contribute to high level daily, weekly, and monthly channel reporting
- Execute, launch, and measure creative tests across channels
- Work closely with Product and Engineering teams to enhance our Ad Technology for campaign optimization
- Work in close partnership with the creative team to guide the development of creative and marketing concepts that can be executed across channels, in accordance with brand strategies, and to meet business goal objectives
- Make strategic recommendations around best practices and learnings from channel performance
Our take
Over 40% of Gen Z consumers claim to have bought used clothing as opposed to 20% of Gen X and Boomers. Yet, despite this change in fashion trends, consumers must often rely on brick-and-mortar thrift stores and unregulated second-hand eCommerce marketplaces in order to access to find pre-owned clothing.
ThredUp provides an online marketplace for the buying and selling of secondhand fashionwear, offering affordable prices on discount clothing whilst promising a regulated and consistent approach to quality and cleanliness standards. The company acquires its clothing through sellers sending packages of clothing, which the company then sifts through to decide what is sellable and what should be returned.
The company went public in 2021 and immediately acquired Remix, a European second-hand fashion outlet, as part of its international expansion plans. It has however struggled to achieve profitability thanks to global economic turmoil and a glut of new clothing in the fashion industry causing prices to drop sharply. It is focusing on reducing its operating costs and expanding its storage capacity, and is expected by analysts to weather the current conditions in good form.
Freddie
Company Specialist
Insights
Many candidates hear
back within 2 weeks
0% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Aug 2019
$100m
SERIES F
Sep 2015
$81m
SERIES E
Total funding: $232.9m
Company benefits
- Competitive salary (we leverage market data) + stock
- Employee stock purchase plan
- Flexible PTO (take the time you need) + 13 company holidays (US offices)
- Paid Sabbatical after 3 years of full time employment
- Generous paid parental leave for new mothers and fathers
- Medical, dental, vision, 401k, life and disability insurance offered
Company values
- Transparency
- SpeakingUP
- Thinking Big
- Infinite Learning
- Influencing Outcomes
- Seeking the Truth
Company HQ
Old Oakland, Oakland, CA
Articles
Leadership
James Reinhart
(CEO)Has an MBA from Harvard Business School and started out in teaching. Also co-founded the Beacon Education Network.
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