Senior Product Marketing Manager, Tipalti
Accounts Payable
CA$125-135k
+ Stock options
More information about location
3 days a week in office
Global payments, AP, and procurement automation platform
Be an early applicant
Global payments, AP, and procurement automation platform
1001+ employees
Be an early applicant
CA$125-135k
+ Stock options
More information about location
3 days a week in office
1001+ employees
Company mission
To liberate and elevate finance teams so they can make true strategic impact, by automating and optimizing global finance operations while eliminating risk.
Role
Who you are
- 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments
- Bachelor's degree or equivalent experience
- Exceptional verbal and written communication skills, with the ability to confidently present at webinars, conferences, and industry events
- Deep customer empathy to influence product and marketing efforts
- Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language
- Critical thinking skills and a curious mindset for business and market analysis
- Self-motivated and comfortable with a fast-paced work environment; experimentation mindset to keep learning and iterating
- Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing
- Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches
- Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus
What the job involves
- We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team
- Reporting to the Director of Product Marketing, you will play a pivotal role in shaping our product marketing strategy and driving the success of our Accounts Payable (AP) product
- Maintain a deep comprehension of AP target customer characteristics, needs, and pain points through regular customer, prospect, partner, analyst, sales interactions and industry research
- Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer
- Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement
- Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives
- Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline
- Utilize your in-depth understanding of our AP Buyer Persona's needs and competitive landscape to create a compelling narrative for our products and services
- Craft persuasive positioning and messaging frameworks that effectively communicate our unique value propositions and differentiate our offerings in the market
- Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization
- Become the subject matter expert for our AP product, developing and delivering sales enablement resources (e.g., sales decks, product overviews, demo videos, case studies) and training for GTM stakeholders. Assist sales and partners in closing major deals
- Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts
Our take
Digital finance innovations across the last decade have dramatically changed how financial operations are conducted, with businesses managing their payables workloads digitally. Despite such innovations, such workflows are still conducted manually, leading to time-consuming, repetitive, and inefficient workflows.
Tipalti provides a global payments, accounts payable, and purchase order automation platform, offering tools for each area to reduce manual workflows and optimize operations. The platform’s functionalities are designed to be flexible for the scaling of growing businesses, helping to optimize financial visibility, efficiency, and control without the need for business infrastructure changes.
Whilst individual platforms exist for global payments, accounts payable, and purchase order management, Tipalti has recognized that businesses do not want to juggle fragmented software solutions inefficiently. The company aims to free up financial departments’ time without compromising their software stack and workflows through its end-to-end payment automation solutions. This pitch appears to be successful, with annual 2022 reports announcing that transactions through Tipalti skyrocketed by 50% that year.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-3% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
May 2023
$150m
GROWTH EQUITY VC
Dec 2021
$270m
SERIES F
Total funding: $766m
Company benefits
- A thriving team and business
- Career-building opportunities
- Politics-free culture
- Focused on success
- Great benefits
Company values
- Dedication to Customer Success
- Get Shit Done (GSD)
- Commitment to Excellence
Company HQ
Town Center, Foster City, CA
Articles
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