Product Marketing Manager, SoundCloud
Fan
+ Employee stock ownership plan
More information about location
Next-generation music entertainment ecosystem
Job no longer available
Next-generation music entertainment ecosystem
501-1000 employees
Job no longer available
+ Employee stock ownership plan
More information about location
501-1000 employees
Company mission
To empower the world's audio creators with the best tools, services and resources to build and grow their careers.
Role
Who you are
- You know the power of a great story – and you love getting creative when telling them yourself
- 4+ years in Product Marketing or a related field
- Passion for the future of music and knowledge about music industry dynamics
- Communication chops with a track record of presenting to both senior management and external audiences
- Good judgment and an ability to handle complex situations with clarity and confidence
- Strength in establishing good relationships, building trust and managing stakeholders
- Overall adaptability and organization skills; comfort managing multiple projects and setting priorities
What the job involves
- SoundCloud is looking for a Product Marketing Manager who will work at the intersection of our product, music, and marketing teams
- The Product Marketing Manager role spans the most exciting parts of our business, from understanding and anticipating customer needs – be it hobbyist creators, professional artists or music listeners and fans – to building out positioning, messaging and go-to-market strategies for various products and features
- As a Product Marketing Manager at SoundCloud, you will play an important role in shaping product strategy and driving revenue growth
- If we can’t sell it, we probably shouldn’t build it. Interacting with teams across the entire organization, you will work cross-functionally to develop and execute comprehensive marketing strategies, leveraging market insights to differentiate our offerings and capitalize on emerging opportunities
- Develop and execute product marketing strategies aligned with company objectives
- Leverage internal and external data to identify audiences, trends, and competitive landscapes
- Develop messaging and positioning that compels user behaviors and reaches into new marketing programs and campaigns
- Lead the implementation of effective go-to-market plans for product and feature launches, holding stakeholders accountable to ensure successful execution
- Collaborate with cross-functional teams and challenge peers to drive product success through said positioning, messaging, and go-to-market strategies
- Drive the creation of marketing assets and product-related content
- Serve as a key stakeholder in product pricing and packaging strategies to maximize revenue
- Analyze product performance metrics and market feedback to optimize marketing strategies and visions beyond the actual launch moment
- Provide guidance and support to internal teams and customers as a subject matter expert for the product portfolio
- Stay informed about industry trends, competitor activities, and customer needs to inform product development and marketing initiatives
- Research trends, risks and opportunities in the music industry and digital streaming
- Establish expertise in and enable stakeholders on a set of verticals and audiences
Our take
Founded in 2007, SoundCloud saw the need for an artist-first platform. They set out to empower independent artists and equip them with the necessary tools and resources to build and grow their careers.
SoundCloud has over 40 million artists on the platform (in comparison to Spotify's 11 million), making them the biggest audio discovery platform in a large and growing market. According to Midia Research, the independent artist market is bound to see unhindered revenue growth for the next few years.
The company plans to scale up its audience and expand its services through new offerings such as the SoundCloud "roster". This is a tier system that provides significant creative and financial resources, as well as financial and marketing support to artists (essentially rivaling large-scale record companies). While artists will maintain ownership of their copyrights they are to be represented by SoundCloud.
SoundCloud's expansion into new markets and regions is still full steam ahead. Through acquisitions, partnerships and even better product offerings, SoundCloud is bent on cementing its standing as every creator's springboard.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 7 rounds)
Feb 2020
$75m
SERIES G
Aug 2017
$170m
SERIES F
Total funding: $463.7m
Company benefits
- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Employee Stock Ownership Plan
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
- Various snacks, goodies, and 2 free lunches weekly when at the office
Company HQ
Mitte, Berlin, BE
Articles
Leadership
Alexander Ljung
(Chairman)Served as CEO of SoundCloud for 10 years, becoming Chairman in 2017. Has gone onto co-found Dance.
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