Senior Demand Generation Manager, Panther
$120-150k
Plus stock options
Security information and event management platform
Open for applications
Security information and event management platform
201-500 employees
Open for applications
$120-150k
Plus stock options
201-500 employees
Company mission
To make security monitoring fast, flexible, and scalable for all security teams.
Role
Who you are
- 5+ years experience in B2B SaaS demand generation, growth marketing, performance marketing, or similar role, with previous experience with a startup preferred
- Demonstrated experience creating end-to-end digital and social media marketing programs that generate brand awareness, leads, and qualified pipeline
- Proficiency with marketing automation platforms (e.g. Hubspot, 6sense), digital, web, and social media marketing tools (e.g. LinkedIn, Google Ads, Folloze, Wordpress, SEMRush, Reddit), and how they integrate with Salesforce CRM
- Strong analytical skills with proven experience optimizing campaigns with data-driven decisions
- Self-starter with the ability to work independently, manage multiple projects, and maintain high performance
- Excellent communication and collaboration skills
- Knowledge of the cybersecurity industry landscape and cloud infrastructure tools is a big plus
What the job involves
- Develop and execute strategies to generate qualified leads that convert into sales pipeline, opportunities, and revenue
- Oversee planning, execution, and measurement of full-funnel marketing campaigns across multiple marketing channels—digital, web, search, social, and more—with creative and messaging tailored to our target personas and ideal customer profile (ICP)
- Own all paid digital and paid social media campaigns and programming, creating compelling creative and copy to drive brand awareness and convert prospects to leads
- Collaborate closely with web, design, content, field, and product marketing to craft compelling marketing tactics and assets that foster engagement and elevate our brand
- Manage and optimize email marketing programs, incorporating compelling messaging, personalization, and A/B testing workflows to generate and nurture qualified leads
- Support partner marketing strategies and execute tactics spanning joint webinars, co-branded campaigns, collaborative field events, and more
- Collaborate with sales and revenue operations to ensure leads are effectively handed off and followed up on, incorporating feedback to optimize marketing operations and lead scoring processes
- Monitor campaign performance and track engagement, conversions, and campaign ROI, identifying areas for optimization and reporting progress to leadership stakeholders
Our take
The increasing adoption of cloud platforms has made it more and more difficult for security teams to monitor all aspects of their business. Panther Labs solves this problem with its scalable solution specifically tailored for cloud-first companies.
Panther Labs' platform acts as an alternative to traditional SIEMs, which have failed to keep up with the shift towards cloud services. Panther was founded by security engineering experts from companies such as Airbnb and AWS. This has enabled the company to keep developers' and security teams' needs and challenges in mind. In 2021, the company raised an impressive $120 million in funding, making it a unicorn. This is a testament to Panther's growing impact in the cloud security sector.
Panther Labs' main challenge will be competing with rival cloud security SIEMs like LogRhythm and QRadar. However, Panther's ongoing funding success and growing roster of enterprise clients (which now includes AWS and Dropbox) indicate that the company is gathering further momentum.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
Company
Company benefits
- Medical, dental and vision plans
- Unlimited time off policy
Company values
- Be an Owner: It's about taking responsibility, prioritizing thoughtfully, and always striving for greatness
- Create Customer Love: We engage our customers with empathy and respect, and gain trust by delivering security value
- Take Care of the Team: We treat others with empathy, share feedback constructively, and celebrate wins collectively
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Jack Naglieri
(CEO)Previously worked as a Security Engineer at Yahoo!, and was a Security Engineering Manager at Airbnb. Is a member of the Forbes Technology Council.
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