Social Media Strategist, Zipline
$100-125k
3+ days a week in office
Transforming the way goods move
Open for applications
Transforming the way goods move
1001+ employees
Open for applications
$100-125k
3+ days a week in office
1001+ employees
Company mission
To open up access to emergency medical care to everyone in the world.
Role
Who you are
- 3+ years of work experience in social media marketing, specifically with video content and video-first social media channels
- Video portfolio that includes long and short format content with strong engagement on TikTok, Twitter/X, and YouTube
- Expertise in TikTok, Twitter/X, and YouTube with a deep understanding of each platform's best practices, algorithms, and community trends
- Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere
- In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities
- Strong copywriting and editing skills with an eye for detail
- Ability to interpret analytics and translate data into actionable insights
- Excellent communication and interpersonal skills
- Creative thinker and problem-solver
- Bachelor’s degree in Marketing, Communications, or related field (preferred)
What the job involves
- Zipline, the global leader in autonomous logistics, is seeking a highly creative and motivated Social Media Strategist to join our dynamic marketing team
- As a Social Media Strategist at Zipline, you will play a key role in developing and executing social media strategies across platforms such as TikTok, X, Instagram, and YouTube. Your primary goal will be to create compelling content that engages our global audience and showcases Zipline’s cutting-edge technology in exciting and innovative ways
- Create entertaining, iconic content for Zipline’s social media that people want to share and is optimized for each platform's unique audience and algorithm
- Work on crafting fun, educational content that helps further our mission to build the world’s first logistics system that serves all people equally
- Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, and YouTube
- Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters
- Work cross-functionally to help promote different product features, launches and brand initiatives
- Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work
- Monitor social media trends, tools, and applications and apply knowledge to continuously improve strategies
- Analyze social media insights and performance metrics to optimize content and strategy
- Manage and maintain the organization’s social media profiles and presence, including scheduling posts and responding to followers
Our take
Zipline is transforming the way goods move by creating the first logistics system that serves all humans equally via a drone delivery service. As the first emergency drone logistics operation, Zipline is fundamentally changing how we transport emergency medical supplies and has expanded into commercial deliveries. It's partnered with several major companies, including Walmart.
Zipline has an edge over potential future competitors as the company has thousands of hours and over 35 million miles of flight to prove the system is safe and effective. It’s also one of the first companies to receive a full commercial operating certificate, putting Zipline in a strong position to continuously branch out to other markets.
The unicorn company operates globally and has signed its first government contract with Rwanda to provide up to 2 million drone deliveries by 2029. It is also aiming to start commercial deliveries to individual households in the near future. With big companies such as Amazon and Walmart examining “instant” delivery options, Zipline has a proven track record and the equipment and logistics in place to provide such services. 2023 funding pushed Zipline's valuation to a staggering $4.2 billion, indicating a bright future.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 8 rounds)
Apr 2023
$330m
SERIES F
Jul 2021
$250m
SERIES E
Total funding: $813.7m
Company benefits
- Generous parental leave
- Generous vacation policy
- Monthly wellness stipend
- Monthly team events
- Healthcare, vision, and dental
- Healthy, delicious meals and snacks
- Dog-friendly offices
Company values
- Customer obsession - The standard of care
- Ownership - Getting the job done
- Transparency - Breeds trust
- Continuous improvement - Tackling hard problems
- Serve Your Species - Empowering one another
Company HQ
South San Francisco, CA
Articles
Founders
Having studied Economics and Biotechnology at Harvard, they worked for almost 11 months as a self-employed rock climber. They combined their academic and practical experience to co-found Zipline in July 2011.
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