Vice President of Global Demand Generation, Iterable
$171-317k
Growth marketing platform
Job no longer available
Growth marketing platform
501-1000 employees
Job no longer available
$171-317k
501-1000 employees
Company mission
Iterable's mission is to connect people with products that bring them joy.
Role
Who you are
- 10+ years of demand generation experience, preferably in the tech industry
- Proven track record of driving demand and generating qualified leads
- Experience leading and managing a team of marketers
- Strong analytical skills and ability to track and optimize demand gen performance
- Excellent communication and collaboration skills
- BA/BS degree or equivalent work experience
What the job involves
- Lead and manage a global team of marketers responsible for demand generation across SMB and enterprise
- Lead the development and implementation of global multi-channel demand gen strategy that efficiently scales and drives demonstrable growth
- Oversee field marketing, digital marketing, account based marketing and integrated campaigns functions to create pipeline that contributes to the bottom line
- Act as a central point of contact for sales leadership and develop demand gen strategies aligned with Go-to-Market plays
- Collaborate with marketing, sales, and product teams to develop and execute campaign plans and tactics
- Drive the creation and optimization of programmatic customer journeys pre and post-sales to drive acquisition and retention
- Analyze and optimize demand generation portfolio to continually improve results
- Manage the demand gen budget across a global portfolio of activities
- Set and track KPIs for demand generation campaigns and report on progress to the CMO
Otta's take
Xav Kearney
CTO of Otta
Iterable is a growth marketing platform that enables brands to create, execute and optimize cross-channel campaigns. The company aims to complement and support marketers in creating effective user engagement campaigns throughout the sales funnel, and across all channels.
The global omnichannel retail commerce platform market is expected to grow to $14.6 Billion by 2026. The opportunity within this sector has bought with it considerable competition for Iterable, including Punchh, RedPoint and 6Sense. Despite this, the company has firmly established a name for itself and now has over 800 customers (including DoorDash, Fender, Calm, Box, and Cars.com).
After raising significant funding and a controversial change in leadership, Iterable is investing in several sales-focused AI technologies in order to appeal to enterprise companies. According to the CEO, the company is gearing up for a possible initial public offering.
Insights
Company
Funding (last 2 of 6 rounds)
Jun 2021
$200m
SERIES E
Dec 2019
$60m
SERIES D
Total funding: $342.2m
Company benefits
- Paid parental leave
- Pension plan
- Medical, dental, vision, & life insurance
- Balance Day (First Friday off every month)
- Fertility & Adoption Assistance
- Flexible PTO
- Daily lunch allowance
- Monthly Employee Wellness allowance
- Quarterly Professional Development allowance
- Pre-tax commuter benefits
- Complete laptop workstation
Company values
- Trust - We act with integrity and operate as reliable sources of expertise for our clients, partners and those who rely on us to meet their goals.
- Growth Mindset - We proactively look for areas to improve ourselves and our work even as challenges or plateaus inevitably arise.
- Balance - We are human and encourage health, happiness and the presence of energized focus and flow in both our professional and personal lives.
- Humility - We practice self-improvement, empathy toward others and own up to mistakes to build accountability and strengthen relationships.
Company HQ
South Beach, San Francisco, CA
Founders
Andrew Boni
(Co-founder & CEO)Previously Application Services Developer at Boston College for 3 years and Lead Web Developer at Kollaboration Boston for 9 months
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