Performance Media Marketing Manager, Equinix
Salary not provided
Tableau
Looker
Google Analytics
Excel
Demandbase
Senior and Expert level
Toronto
Digital infrastructure company
Job no longer available
Digital infrastructure company
1001+ employees
B2BCommunicationSaaSCloud Computing
Job no longer available
Salary not provided
Tableau
Looker
Google Analytics
Excel
Demandbase
Senior and Expert level
Toronto
1001+ employees
B2BCommunicationSaaSCloud Computing
Company mission
To provide finance, manufacturing, transport, government, and healthcare organizations a cloud-first world.
Role
Who you are
- We are seeking an experienced Performance Media Marketing Manager with a strong background in reporting, analysis and action driven insights to join our Global Digital Marketing team
- Your expertise in analytics and media tactics will help to drive actionable insights and gradually improve campaign effectiveness to build value for your work internally
- The ideal candidate will have at least 6 years of experience in performance-focused media, media analytics, optimization or a combination of related fields related to website performance analysis and media
- Experience within agencies working with various clients or enterprise B2B companies with extended sales funnel scenarios is ideal for the role
- Applied Paid Media Experience
- The candidate should possess a natural understanding of how to plan and build and execute paid media campaigns to support performance media marketing strategies meant to drive customer acquisition, visitor engagement and upselling down the sales funnel
- Paid media basics of audience building, ad development, tracking and trafficking processes should be well understood. around audience criteria and campaign objectives to promote content while applying different marketing tactics necessary across full-funnel marketing scenarios
- Candidates should have a strong background in management of performance media campaigns, with ability to conduct in-depth analysis of campaign data to identify trends, patterns, and opportunities for optimization
- Ideal candidates should be comfortable working with large data sets and merging systems for analysis using tools such as Excel to create reporting and data visualizations, gather insights and build stories for stakeholders and leadership as needed
- The candidate should understand the value of research and reporting in planful media campaigns and have a operational understanding of how tracking and reporting systems work and integrate between other tools and systems
- Strong communication skills are essential for a Marketing Manager at Equinix
- Candidates should have some comfort and previous experience developing presentations in collaboration with managers and stakeholders to share with other partners and leadership
- Top candidates are self-starters with the ability to take inventory of critical needs and gaps within a program and pull together a cohesive plan with support of their manager while working within global process standards, practices and tools
- The candidate should be well organized and capable of managing multiple campaigns simultaneously. They should be able to scale effectively to understand trends, using large data sets while understanding timing needs to prioritize tasks by effort and impact, set realistic deadlines, and proactively set actionable objectives and ensure timely execution of all paid campaigns
- The candidate should have a natural curiosity for personal improvement
- Minimum of a bachelor's degree is required
- Relevant certifications, such as Google Analytics, Google Ads, LinkedIn Learning and Demandbase ABM certifications, are a plus
- At least 6 years of experience in performance-focused media, media analytics, optimization or a combination of related fields related to website performance analysis and media
What the job involves
- The Performance Media Marketing Manager role at Equinix will act as a functional expert residing in the Digital Marketing Department. The Digital Marketing team oversees global marketing website production, digital analytics, web content, SEO and paid media
- As a Performance Media Marketing Manager, you will be responsible for developing and executing data-driven marketing strategies to drive customer acquisition, engagement, and upsell with emphasis on reporting and optimization of various digital media channels in multiple countries globally
- This specific media management role will more heavily focus on media reporting development, analytical insights, visualizations and developing actionable tactics
- They should regularly utilize analytics and data visualization tools such as Google Analytics, Adobe Analytics, Excel, Looker and Tableau to track, measure, and analyze campaign performance, providing actionable insights and recommendations for improvement of media campaign performance
- Testing of new tactics across various digital channels, including paid search, programmatic display, ABM display, social media, and retargeting
- Candidates should be able to effectively discuss key tactics, campaign plans and recommendations to stakeholders, content leaders, media team members and leadership to align marketing strategies and ensure consistent messaging and branding with emphasis on measurement report building and insights
- They should be able to collaborate regularly internally with media team, externally with vendors and agencies, and as needed with cross-functional teams, including creative, content strategy, social media, alliance partners, regional and product teams
- As well as the ability to effectively report on key performance indicators (KPIs) to stakeholders, providing regular updates on campaign performance and trending progress over time
- Manage relationships with external media vendors and agencies, ensuring effective collaboration, task management and delivery of services against expected SLAs. Agencies should regularly monitor and report on key performance indicators (KPIs) to media team, providing regular updates on campaign performance, proactive tactical updates and trending progress over time
- Stay up-to-date with ad industry trends, best practices, and emerging technologies in digital marketing, and provide recommendations for continuous improvement
- They should actively champion benefits of paid media in global marketing as a channel. Education and coaching of others regularly is expected to help convey expertise within the function
Our take
Equinix is a veteran player in the digital infrastructure market, connecting industry-leading organizations in finance, manufacturing, retail, transportation, government, healthcare, and education.
The company provides a range of services within the categories of digital, support, data center, and interconnection, with capabilities including, for example, simplifying hybrid cloud deployments or securing on-site deployments. It has an extensive range of partners, granting its clients access to a vast range of industry-leading technologies atop its own offerings.
With a wide global presence, Equinix has secured a path to continued success by its ability to keep abreast of developments in the space. The company is comfortably positioned to remain a robust and leading player across multiple growth avenues and can be expected to make more smart developments and partnerships in the future.
Kirsty
Company Specialist
Insights
Top investors
Some candidates hear
back within 2 weeks
9% employee growth in 12 months
Company
Funding (1 round)
Dec 1999
$280m
LATE VC
Total funding: $280m
Company benefits
- Equinix employees receive excellent health care and counseling plans that vary by country to ensure the well-being of you and your family. We offer paid vacations and holidays and encourage community involvement year-round via volunteer opportunities
- Spending time with your loved ones and taking care of your family are important. Equinix provides a range of country-specific programs that ensure you have the resources needed to thrive and manage your family’s needs
- Equinix offers different programs to help you build your financial security, make charitable donations and seek additional education. In many countries we also offer a flexible employee stock purchase plan
Company values
- Seek something bigger - Come drive meaningful change as part of the world’s trusted, leading digital infrastructure company. Together, our work enables innovation that enriches our work, life and planet
- Challenge assumptions - Bring your unique perspectives and contributions to help us make bold decisions, become aware of biases and remove any barriers that still exist
- Want to unlock your potential - Achieve, learn, adapt and be comfortable building a fulfilling career. We are here to help you unlock your potential
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Charles Meyers
(President & CEO (Not Founder))Former Senior Associate at Booz Allen & Hamilton, President and COO at BellSouth.net, and VP of Business and Corp Development at Internet Security Systems. Before becoming CEO of Equinix, they were a Senior Technology Executive and Fitness Entrepreneur at Life Restorations LLC and Group President of Messaging and Mobile Media at VeriSign.
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