Product Manager, ZoomInfo
Website Strategy
$132-181.5k
2-4 days a week in office (Waltham, MA)
Market intelligence and contact details database
Open for applications
Market intelligence and contact details database
1001+ employees
Open for applications
$132-181.5k
2-4 days a week in office (Waltham, MA)
1001+ employees
Company mission
To unlock the growth potential of professionals and businesses with a modern end-to-end revenue operating system.
Role
Who you are
- We're looking for a strategic and creative Manager to lead the website experience team at ZoomInfo
- The ideal candidate will have a strong understanding of web best practices and experience in optimizing user engagement and conversion
- Minimum of 5-7 years of product management/marketing experience within a tech-focused environment
- 2-3 years of experience leading and managing teams
- Experience in web strategy and optimization
- Excellent eye for UI and Customer experience, and for the supporting concepts and methods
- Passion to explore and understand customer needs, discover different solutions, and deliver high-quality products in a fast-paced, dynamic environment
- Deep familiarity with the tools and methods of working with R&D and designers in an Agile environment
- Strong understanding of web best practices and optimization techniques
- Skilled in developing roadmaps and strategic objectives based on data analytics and industry trends
- Proficiency in using analytics tools, user interviews, surveys, and usability testing to inform decisions
- Understanding of SEO best practices and content optimization technique
- Excellent communication skills, both with clients and within the organization
- A quick learner who is adaptable and thrives in a fast-paced environment
What the job involves
- We see our Website as a product with all the intricacies that involve owning, defining, analyzing, strategizing, and executing on that strategy
- This role is responsible for developing and executing a roadmap that drives user engagement and business growth through high-quality, optimized digital experiences
- Lead a team of Product Managers, responsible for the web experience, engagement, and conversion
- Develop and oversee a strategic roadmap that supports business growth and product offerings
- Define and own the product life cycle: From market research to scoping and requirements definition, UI and UX, KPIs, and working with the R&D teams
- Define requirements, user stories, and acceptance criteria for product functions and features
- Drive the overall site experience by aligning messaging and user journeys with product and business objectives
- Ensure the website is optimized for user engagement and conversion
- Collaborate with designers, developers, and marketers to deliver high-quality website experiences
- Analyze website performance using data analytics to identify growth opportunities and drive strategy
- Establish clear requirements, user stories, and acceptance criteria
- Utilize adoption metrics, usage data, and business outcomes to gauge the impact of initiatives
- Engage with sales, marketing, and users to gather market insights and feedback
- Provide leadership and mentorship to the product management team, fostering a culture of innovation and continuous improvement
Our take
It was only a few years ago when B2B sales teams relied on warm introductions and contact books. Now, cloud-based CRM, automation and Big Data are critical tools for any selling process. ZoomInfo’s B2B contact base has played a massive part in that journey.
The company primarily helps salespeople find potential customers. Crucially, ZoomInfo then leverages technology to help make that approach as successful as possible. Think contact details of the most likely budget holder at that company, signal for when and how to approach and crucial updates on the company’s fortunes.
ZoomInfo has grown significantly over the previous few years and is now shifting its approach to pursue more inorganic growth through mergers and acquisitions, acquiring several companies in 2022, including the job recruitment website Comparably.
The risk for ZoomInfo is that these moves represent expansion beyond its traditional strengths in top-of-funnel customer acquisition. The company will need to ensure that it maximizes synergies in order to win in these markets. The company has expanded operations in India and is set to see further expansion, as indicated by its appearance on the Fortune Future 50 list of robust and growing companies in 2023.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (1 round)
Jul 2004
$7m
SERIES A
Total funding: $7m
Company benefits
- Benefits for the Best You - We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being
- Base Pay - We attract and retain the best talent with competitive compensation that aligns with industry benchmarks and merit programs yearly for promotions and salary increases based on performance, time in role, and position to market
- Bonus - When you crush it, we like to celebrate! Bonuses are awarded annually in connection with company and individual performance
- Equity - We offer each employee a generous equity award in the form of RSUs, so they can directly feel the results and success of their hard work
- Vacation & Time Off - We know everyone's needs are different so we offer flexible paid time off plans including an unlimited vacation option for many employees
- Hybrid Working Model - We offer flexible hybrid remote working models to promote equity, employee wellness, and work life balance
Company values
- We are Difference Makers
- We are One Team, One Dream
- We Define New Possibles
- We Get Stuff Done
- Out Bar is High
- We are Fanatic About Our Customers' Success
Company HQ
Vancouver
Articles
Leadership
Henry Schuck
(CEO)Originally founded DiscoverOrg which went on to become ZoomInfo through an acquisition in 2019.
Salary benchmarks
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