Head of Marketing, Croud
+ Discretionary annual performance based incentive (up to 8% of annual base salary)
More information about location
3+ days a week in office (Curtain Rd, London)
Performance marketing agency
Job no longer available
Performance marketing agency
501-1000 employees
Job no longer available
+ Discretionary annual performance based incentive (up to 8% of annual base salary)
More information about location
3+ days a week in office (Curtain Rd, London)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- This role requires a strategic leader with a deep understanding of global digital marketing trends, exceptional communication skills, and a proven ability to enhance brand reputation and market presence
- You have a strong background in marketing within an agency environment, with a proven track record of leading and managing marketing efforts. Your understanding of the UK market, target audience, and competitive landscape is second to none
- Whether through professional experience or personal passion, you are deeply engaged with social media trends and innovations, bringing enthusiasm and forward-thinking ideas to the table
- You excel in inspiring, motivating, and developing your team while fostering strong collaborative relationships with other teams and clients
- You are a skilled communicator, adept at engaging with diverse audiences—whether hosting events, interacting with media, presenting award pitches, or crafting compelling written content
- You take pride in your work, with a keen eye for detail and a commitment to excellence. You are confident in providing constructive feedback to set high standards and foster growth
- You thrive on both strategic thinking and hands-on execution, effectively blending these skills to achieve tangible results
- You have experience managing budgets and making informed, commercially-smart decisions that align with business goals
- You are excited by evolving trends in social media and the agency world, eager to drive change, and adapt to change
- Our people thrive because we Elevate Everyone and our 5 key values are integral to our cultural and business success. The successful candidate needs to excel and demonstrate:
- In it together - collaborative
- Eye on the Future - future focused
- Generous in Spirit - inclusive and empowering leader
- Do What You Say - accountable
- Make a Difference - purpose-led
What the job involves
- We are seeking a dynamic and visionary Head of Marketing to lead the development and execution of Croud’s marketing strategy
- As the Head of Marketing, you will be responsible for shaping the company’s reputation, driving brand visibility, and ensuring consistent messaging across all channels
- You'll collaborate closely with the Chief Marketing & Integration Officer and lead a talented marketing team to craft and execute strategies that align with our business goals
- This role reports to Croud’s Chief Marketing & Integration Officer and is a key part of the global marketing leadership team, with responsibilities for leading and developing the marketing team
- As an integral member of the team, you’ll have the opportunity to shape the future of Croud’s marketing strategy
- Founded 13 years ago, Croud has established itself as a leading digital marketing agency. With the recent appointment of a new CMO in May 2024, the company is poised to refocus its marketing efforts
- Currently, a comprehensive brand review is underway to refine our market positioning, and this role will be pivotal in bringing that brand proposition to life
- You will oversee a diverse range of marketing activities, including thought leadership, awards, events, case studies, PR, digital marketing, website & SEO, social media, and crisis and issues management
- This is a unique opportunity to contribute to the ongoing evolution of Croud’s brand and drive impactful marketing initiatives across the board
- Strategic Development:
- Develop and implement a comprehensive marketing strategy aligned with the company's goals and objectives
- Identify key marketing opportunities and challenges, both within the UK market and on a global scale
- Lead brand awareness and reputation management initiatives, ensuring consistent messaging and positioning
- Oversee thought leadership efforts for Croud's new brand proposition, currently under development
- Execution and Delivery:
- Manage the execution of marketing plans across multiple channels, ensuring high-quality and timely delivery of all marketing materials
- Collaborate with various departments to ensure consistency and alignment in messaging
- People Leadership:
- Lead, inspire, and motivate the marketing team to achieve high performance
- Foster a collaborative, innovative, and high-performing team culture
- Provide guidance, mentorship, and professional development opportunities to team members
- Channel Leadership:
- Develop and manage external communication channels, including media relations and digital platforms
- Optimise the use of various channels to maximise reach, engagement, and brand visibility
- Stay updated on emerging communication platforms and technologies to ensure the company remains at the forefront of industry trends
- Reporting and Feedback:
- Develop and implement metrics to measure the effectiveness of marketing strategies
- Prepare regular reports on marketing activities, assessing their impact on business objectives
- Gather feedback from stakeholders to continuously refine and improve marketing efforts
- Business Growth:
- Align marketing strategies with business objectives to support and drive growth
- Identify opportunities to leverage marketing initiatives for business development
- Collaborate closely with the Lead Generation team to support their sales efforts through targeted marketing campaigns
- External Communication:
- Oversee the creation and distribution of press releases, media kits, and other external communications
- Build and maintain strong relationships with key media outlets, industry influencers, and stakeholders
- Manage crisis communication efforts, ensuring timely and accurate dissemination of information
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Salary benchmarks
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
50% female employees
29% employee growth in 12 months
Company
Funding (1 round)
Nov 2019
$39.2m
LATE VC
Total funding: $39.2m
Company benefits
- Work from home opportunities
- 25 days holiday a year
- Annual performance bonus
- Sale commission
- Recruitment referrals bonus
- Gym membership contributions
- Ride to Work scheme
- Rail card
- Season Ticket loan
- Free fruit, breakfast cereals and tea & coffee
- Free home office chair
- Life and income protection
- Medical cash plan
- Share option scheme
- Agile Working Policy
- Summer Fridays
Company values
- Passion: Really caring about what we do - and about doing a great job for our clients. But also about our objectives, our personal development, each other, and about Croud’s success as a business
- Imagination: We never rest on our laurels and are natural problem-solvers. We continually push the boundaries for our clients – whether that’s through technological advancement or innovative business solutions
- Integrity: We care about doing the right thing, and about acting as a partner – not a supplier – to our clients. We put accountability, transparency, and meaningful results at the centre of everything we do
Company HQ
London, UK
Articles
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
People progressing
Joined as a Digital Director, promoted to Head of SEO after 1 year. Moved to become Director of Organic Performance after another 1 year and 10 months.
Having started at Croud as a Client Strategy Executive, Caroline is now Client Director
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