• 5+ years experience in performance marketing and project management
• An entrepreneurial outlook, plenty of motivation, and a passion for helping small businesses
• Experience leveraging digital advertising platforms (e.g Google Ads, Meta, Microsoft Ads, ASA, TikTok) to acquire customers and optimize for ROAS
• A proven track record of directly and efficiently managing a $1M+ performance marketing budget and being responsible for customer growth and revenue targets
• Experience leveraging a scientific, data-driven approach to build and scale net new customer acquisition channels through incremental testing and optimization
• Ability to extract and action meaningful insights from analytics platforms and/or CRMs (e.g. Data Studio, Google Analytics, Salesforce, Tableau)
• Flexible and responsive - ability to prioritize multiple tasks as needed and work with a sense of urgency to meet deadlines in a fast-paced, dynamic work environment
• Demonstrated ability to work with cross-functional teams and communicate proactively
• An affinity for using data and effective storytelling to persuade and inspire others to rapidly resource your programs
• Self-motivated with the ability to effectively prioritize, work independently, and learn quickly

Desirable

• We’re looking for a Senior Growth Marketing Manager to be part of our Marketing department
• The Demand Generation team at Jobber works together to develop, manage, and optimize integrated campaigns that drive leads for our self-serve and sales-assisted funnels
• We’re looking for a senior and highly strategic growth marketer to drive results across well-established PPC and PPL programs, as well as test and scale new customer acquisition channels
• As a valued member of the Demand Gen. team, you’ll work cross-functionally to generate awareness among home service businesses, convert and monetize existing in-market demand, and help prospects keep Jobber top-of-mind
• Reporting to the Senior Manager of Growth Marketing, the Senior Growth Marketing Manager will own the design, implementation and analysis of programs that will drive user acquisition
• You’ll utilize important data to make decisions, work collaboratively with other stakeholders to understand the overall ecosystem of the department, and be given a level of autonomy to hold yourself accountable to decisions, outcomes and timelines that impact your work
• The Senior Growth Marketing Manager will:
• Dig into the data. You’ll leverage customer and performance data to draw insights, develop hypotheses and proactively recommend opportunities to increase conversion rates and build new channels (e.g. radio, podcast, display/programmatic)
• Figure out what we need and make it happen. In addition to pioneering new channels, you’ll design the roadmap and be responsible for scaling existing lead generation and direct acquisition programs
• Flex your project management abilities. You’ll need to keep multiple concurrent projects, programs, and campaigns on schedule, on budget, and within scope
• Collaborate with other Marketing teams. Our Marketing department is extremely collaborative, so you’ll be coordinating with teams like Brand & Creative, Lifecycle Marketing, and Product Marketing to make magic
• Communicate your findings to other stakeholders. As you build your ideas, you’ll have the opportunity to own your program’s success. You’ll do this by presenting and explaining your growth proposals to stakeholders for launch approval. As well, you’ll communicate progress and present results and insights to key stakeholders on a regular basis