Director of Content Marketing, Forma
A modern-day benefits platform
Open for applications
A modern-day benefits platform
101-200 employees
Open for applications
101-200 employees
Company mission
To give every employee the ability to integrate work and life seamlessly.
Role
Who you are
- This role requires a strategic thinker with a strong background in content creation, broad B2B marketing experience, and data-driven decision-making
- 7+ years marketing experience
- Have relevant experience and a proven playbook creating engaging content coupled with the ability to articulate strategy and results
- Experience marketing in the employee benefits industry and an understanding of the broker consultant ecosystem
- Advocate for a bias toward producing (appreciating that every day we don’t communicate with our target audience is a day lost.)
- Ability to wear multiple hats and willingness to work in a fluid marketing team with limited hand holding or support
- Experience managing PR efforts, SEO efforts, and their respective agencies
- Some light design and video editing skills
What the job involves
- The Director of Content Marketing will be responsible for developing and executing a comprehensive content strategy that drives brand awareness, generates leads, and supports customer retention
- Help establish Forma as the best known, easiest to find, and most admired provider in our space by owning Forma’s brand awareness strategy
- Operate with a keen performance marketing mindset by understanding strategic intent, testing messaging and conversions, and owning KPIs
- Develop and execute successful content marketing strategies across various formats, including: blog posts, social posts, whitepapers, case studies, eBooks, videos, webinars, enablement tools, and infographics
- Ensure content is optimized for SEO and aligned with our brand voice and messaging
- Own customer case studies: identify, source, and showcase customer success for written case studies and Forma events
- Craft newsletters, emails, social media promotions, and event abstracts to keep the broader marketing engine running
- Develop strategies for online and offline community building, including forums, social media groups, and user events
- Expand Forma’s social media presence and reach across various platforms
- Serve as the marketing team’s unofficial grammar police with meticulous attention to detail
Our take
Forma is looking to reimagine the employee benefits model. The company helps HR departments select the right benefits, and by leveraging its vendor network, also offer these at a more affordable cost. Forma then also helps employees make smarter, more transparent decisions regarding their health and wellness work benefits.
With generations X and Z dominating the workforce, benefits expectations are rapidly changing. Add to that the upheaval of employee expectations precipitated by the switch to hybrid workforces, and many HR departments have struggled to keep pace with the rate of change. Unused benefits, and enquiries from under-informed employees, eat up both time and resources that undermine the efficiency and credibility of a businesses’ benefits program. Therefore, Forma's solution to this should be appealing for employers and employees alike.
Testament to the efficacy of its model, Forma was only founded in 2017 as Twic, and already boasts the likes of Zoom, Stripe, and DataDog among its customers. With the nature of modern workforces still in flux, Forma look well-placed to be catering to an adaptive, demanding new benefits landscape.
Steph
Company Specialist
Insights
Company
Funding (1 round)
Mar 2022
$40m
SERIES B
Total funding: $40m
Company benefits
- Remote Friendly
- Health Care
- Flexible PTO
- Parental Leave
- Lifestyle Stipend
- Team Building Stipend
- Productivity Stipend
- Career Opportunities
Company values
- We never Settle
- We raise each other's bars
- We've got you
- We own our work
Company HQ
Civic Center, San Francisco, CA
Articles
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