Senior Content Marketing Manager, Sylvera
+ Equity
More information about location
Software underpinning carbon markets
Job no longer available
Software underpinning carbon markets
101-200 employees
Job no longer available
+ Equity
More information about location
101-200 employees
Company mission
To make carbon offsets work for everyone.
Role
Who you are
- This role requires a blend of creativity, strategic thinking, and a deep understanding of Carbon Markets
- Has Content marketing experience in a B2B tech environment. Proven track record of developing and executing successful content strategies
- Exceptional English writing and editing skills, with the ability to share a clear and engaging narrative (and with a strong portfolio of published content)
- Brilliant brainstorming abilities. Not only do you understand content marketing best practices, You can also dream up witty, out-of-the-box, and even provocative ideas
- Understand how to produce content for multiple audiences, deliver work at the highest editorial standards, and can make a piece of content more valuable, engaging, and authentic to Sylvera
- In-depth knowledge of SEO best practices and experience with SEO tools.Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics)
- Experience managing freelancers, including deliverables and timelines
- Creative thinker with a passion for storytelling
- Embrace an analytical approach to content: be able to look at quantitative and qualitative data to figure out what’s working and what opportunities may exist regarding trends, specific keywords, or content knowledge gaps
- Detail-oriented with a focus on quality and consistency
- Cares deeply about the climate and ecosystems of the earth
What the job involves
- As the Senior Content Marketing Manager, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals and enhances our market presence
- You will create compelling content that engages our target audience, supports SEO efforts, and drives lead generation
- Content Strategy: Develop and own the content strategy to support company goals
- Content Creation: Write and produce high-quality content, including blog posts, whitepapers and case studies that resonates with our target audience
- SEO Optimization: Implement SEO best practices to improve organic search rankings and drive website traffic. Conduct keyword research and optimize content accordingly
- Content Calendar: Plan, manage, and maintain a content calendar to ensure a consistent flow of content that aligns with marketing campaigns and product launches
- Analytics and Reporting: Track and analyze content performance using analytics tools. Report on key metrics and use data-driven insights to refine content strategy
- Collaboration: Work closely with cross-functional teams, including product marketing, demand generation and communications, to ensure content aligns with overall objectives and brand voice
- Thought Leadership: Position Sylvera as a thought leader in the Voluntary Carbon Market by creating insightful and authoritative content that addresses industry trends and challenges
- Content Distribution: Collaborate with the wider marketing team to develop and iterate on distribution strategies across various channels, including social media, email marketing, and third-party publications
Salary benchmarks
Our take
Sylvera is scaling carbon markets with software, by developing tools to quantify stocks of carbon stored in vegetation using AI applied to satellite or drone data.
Using current quantification techniques, it is not possible to provide accurate and regular data on the performance of forestry projects, which leads to issues with corruption, fraud and uncertainty. This leads to significant financial and reputational risk for corporates purchasing offsets and makes it hard for high quality forest projects to secure fair prices and low cost finance at large scale.
By providing a quantitative sequestration audit trail and associated risk ratings, Sylvera intends to underpin effective voluntary carbon markets. This will allow the market to scale to keep the planet under 2C of warming, and unlock huge co benefits for nature and society.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
279% employee growth in 12 months
Company
Employee endorsements
Meaningful work
"Sylvera's mission to bring transparency to the Voluntary Carbon Market leveraging data and expertise is a privilege to be a part of -- being able to..."
Company benefits
- Unlimited Holiday
- Christmas Shut Down
- Private Medical & Life insurance
- Enhanced maternity/paternity leave
- Monthly Friday lunch budget
- Team social budgets
- One-off WFH allowance
- Enhanced Paid Sick Leave
- Mental Health support
Company values
- Own it - We believe in giving people the autonomy to own their impact
- Stay curious - Our business is built on revealing truths and debunking misperceptions
- Do What’s Right, Even When It’s Hard - The right path isn’t always easy or obvious
- Collaborate with Kindness - Great teams are built on open communication and respect
Company HQ
London, UK
Leadership
Allister Furey
(CEO)Allister is a repeat entrepreneur with a PhD in Machine Learning and an MBA from London Business School. As well as 10 years developing technology in the renewables industry, he has built and operated business units in Asia, Continental Europe and the UK
Samuel Gill
(President)Sam started his career in the City working for top U.S. law firms. He specialised in the formation and regulation of Investment Funds, working on a number of high-profile launches. More recently, he focused on ESG products, and has advised on major carbon offset issuances
People progressing
Felix joined us at a Carbon Markets & Commercial Strategy Intern. He's created incredible impact, and has since been promoted 3 times to Commercial Operations & Strategy Manager.
Jess joined us as a Senior GIS Engineer and has since seen 3 subsequent promotions. Jess is now our VP Ratings.
Diversity & Inclusion at Sylvera
Jen Burry (Head of Talent)
- We have launched a Diversity, Equity, and Inclusion committee, to continue to build a diverse, equitable, and inclusive company while constantly learning with a humble attitude. We have team members focused across the following pillars to establish a baseline and track progress
- Recruitment: Attract great talent and increase the pool of diverse candidates at all levels
- Training: Develop a training library intended to build inclusive behaviours and DEI competency
- Lifecycle metrics: Use data and metrics to track progress across all DEI pillars
- Employee Resource Groups (ERGs): Create and support employee resources groups to foster representation, inclusion, and belonging
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