Senior Paid Search Executive, Immediate Media Co
£30.6-36k
Special interest content and platform company
Be an early applicant
Special interest content and platform company
501-1000 employees
Be an early applicant
£30.6-36k
501-1000 employees
Company mission
To help their audiences get the most out of the things they love, whatever they spend their time and energy on.
Role
Who you are
- Minimum 2-3 years of hands-on experience in managing Google App Ads and Apple Search Ads campaign
- Proven track record of driving growth in app installs
- Proficient in using Google Ads, Apple Search Ads and Google Analytics
- Experience in optimising campaigns for customer acquisition
- Ability to present complex information in a clear and persuasive manner
- Innovative thinker with a passion for testing new ideas and strategies
- High level of accuracy and attention to detail in managing campaigns, budgets, and reports
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities and business needs
What the job involves
- The Senior Paid Search Executive is a key role within the Customer Marketing and Subscriptions team, focused on driving growth in digital subscriptions increasing app installs and subscriptions
- This position is suited to a strategic and results-oriented professional with experience in managing Google App Ads and Apple Search Ads campaigns
- As a Senior Paid Search Executive, you will be responsible for developing and implementing paid search strategies that align with our business objectives, using your deep understanding of customer behaviour, digital marketing techniques, and the subscriptions market
- Design and execute paid search campaigns on Google App Ads and Apple Search Ads to drive growth in app installs & app subscriptions
- Continuously monitor, analyse, and optimise paid search campaigns to improve key performance indicators (KPIs) such as customer acquisition cost (CAC), return on ad spend (ROAS), and lifetime value (LTV). Use data-driven insights to adjust strategies and maximise results
- Work closely with the broader Customer Marketing team to ensure that paid search strategies are integrated with wider marketing efforts
- Design and implement A/B tests to refine ad creatives, targeting strategies, and bidding methods
- Foster a culture of continuous improvement and innovation by sharing insights and best practices across the team
- Oversee paid search budgets, ensuring efficient allocation of resources to maximise campaign performance
- Keep abreast of the latest developments in paid search, mobile marketing, and subscription models
- Develop and maintain comprehensive reporting frameworks to track campaign performance, customer acquisition metrics, and subscription growth. Present insights and recommendations to inform strategic decisions
- Assist in managing our paid search agency to optimise and oversee campaigns focused on driving print subscriptions
Salary benchmarks
Our take
Immediate Media is a multinational publishing house that originated from the combined assets of multiple, formerly independent publishing houses, such as BBC Magazines, Magicalia, and Future.
Immediate, which was acquired by Hubert Burda Media in 2017, stands out for its niche as a content and platform company that only focuses on special interest markets, offering content from over 75 consumer brands ranging from Radio Times and CBeebies to BBC History and Cycling Plus. This breadth of specialised content has led to over 74M global consumers.
The company continues to see growth as it acquires new companies to expand its portfolio. Already the UK’s leading food media publisher - boasting 30M monthly users in this sector - it recently acquired Nutracheck, a food diary app and website, to enhance its food portfolio and further expand its digital capabilities.
Kirsty
Company Specialist
Insights
Some candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Company benefits
- Contributory pension
- Life assurance
- 25 days annual leave,
- Extra day off for your birthday
- Extra day off around Christmas
- Holiday purchase and sale scheme
- Recruitment referral scheme
- Employee assistance programme
- Flexible/Hybrid Working
- Gym Discount
- Enhanced maternity, paternity and adoption benefits
- Retail and restaurant discounts
- Child-care vouchers
Company values
- Creativity
- Innovation
- Entrepreneurial spirit
Company HQ
West Kensington, London, UK
Articles
Leadership
Sean Cornwell
(CEO of Platforms & Digital, not founder)Co-founder of EarthFirelce and founder of DMEurope.com. Previously served as CEO for Direct Ferries, Chief Digital Officer for Travelex, COO for Shutl, and Managing Director & Vice President of International and Mobile for eHarmony.com.
Diversity & Inclusion at Immediate Media Co
- Improving Diversity & Inclusion in our company and content is a key priority for Immediate, we’re striving to create a more diverse and inclusive environment and to ensure our content is representative of all our audiences. To help achieve this, we have developed a strategy focused on four key strands: Empowering Network groups, Education and Training, Editorial and External, and Recruitment and Processes.
- To support our overall Diversity & Inclusion strategy and help drive change and hold us accountable to our objectives – in 2022 we will be launching our D&I panel, chaired by Jo Brandl, HR Director and Chris Kerwin, Group Managing Director, alongside other senior leaders within the company and representatives of Immediate D&I network groups. The panel will work to align the networks’ missions to business objectives, partner with the chairs to address issues that arise and help form a wider strategy to address the priorities of each network.
- We have established five internal D&I network groups to help our people feel supported, included, and provide an open environment for people to network, mentor and exchange ideas, solutions, and experiences. Have a look at the below video to find out more about our network groups.
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