Manager of Subscriptions Growth, Roku
$119-246k
+ Equity
Office located in Santa Monica, CA
Convenient and affordable TV streaming players
Open for applications
Convenient and affordable TV streaming players
1001+ employees
Open for applications
$119-246k
+ Equity
Office located in Santa Monica, CA
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- Having a strong demonstrated record of organization and execution is a must
- A successful candidate should have experience contributing to the growth of technology-based businesses, with a passion to innovate and tackle complex problems
- Our industry changes quickly, so we expect a great candidate to be comfortable responding quickly to changing business needs, knowing that their own success comes when the team succeeds
- 6+ years of direct relevant experience in a product and/or business strategy capacity at a media or technology company, and/or background in consulting
- Strong analytical skills including creating / managing operational KPIs
- Advanced Excel and PowerPoint skills
- Demonstrated experience in cross-functional project management
- Experience collaborating with and/or driving marketing or product initiatives
- Understanding of digital media space and OTT business models, specifically SVOD
What the job involves
- The Subscriptions Growth team at Roku is focused on growing Roku’s subscriptions business by evaluating opportunities to better compete in the SVOD landscape and working cross-functionally to ensure the optimal execution of those initiatives
- As the company’s core business team thinking about subscriptions, we are setting the strategy and vision for Roku’s SVOD business and partnering closely with internal teams such as Partner Growth, Marketing, Merchandising, and Product to bring the vision to life
- The Subscriptions Growth team is also wholly responsible for the successful management of the Premium Subscriptions business within The Roku Channel, including identifying growth opportunities and managing day-to-day activities
- Roku is seeking a Manager of Subscriptions Growth to join our Subscriptions team
- The role requires a diverse range of media and technology experiences to develop strategies that address user problems with an eye for subscription growth
- This individual will play an integral part in helping to shape the future of the subscription experience on Roku and will help execute initiatives that promote stronger conversion and higher retention
- To be successful, the candidate will need to be comfortable modeling out projections based on new business strategies, supporting go-to-market plans, building out strategic presentations and documents, and communicating results effectively to senior leadership
- They will successfully deliver high quality outcomes while being able to deal with ambiguity and manage multiple stakeholders and processes to deadlines
- Conduct insightful and actionable analyses to understand Roku customer behavior and identify gaps and opportunities for improvement
- Evaluate opportunities to grow Subscriptions on and off Roku’s platform, leveraging internal data and external trends/observations
- Develop strategies to tackle these opportunities in collaboration with key stakeholders
- Drive execution and optimization of key subscriptions initiatives across cross-functional teams – inclusive of product, marketing, and merchandising
- Support the general management of the Premium Subscriptions business within The Roku Channel
- Own strategic documentation on existing and upcoming business projects; develop special project presentations for senior leadership
- Evangelize key subscriptions business drivers and risks to other areas of the platform business
Our take
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Kirsty
Company Specialist
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
- Free snacks and access to the company fitness center
Company HQ
Newhall, San Jose, CA
Articles
Leadership
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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