User Acquisition Manager, Voodoo

Salary not provided
Mid and Senior level
Paris
Voodoo

Mobile video game publisher

Open for applications

Voodoo

Mobile video game publisher

501-1000 employees

B2CGamingMobile

Open for applications

Salary not provided
Mid and Senior level
Paris

501-1000 employees

B2CGamingMobile

Company mission

Voodoo's mission is to help games reach the top of the charts. They coach developers of all sizes on finding ideas and developing their games.

Role

Who you are

  • You have 3+ years of experience in performance marketing and, ideally, experience in mobile gaming
  • You’re an expert in paid acquisition
  • You have a successful track record with ROAS strategies on mobile games and/ or apps
  • You’re intimately familiar with user acquisition platforms (Facebook Ads, AdMob, AppLovin, TikTok, DSPs, etc.) and MMPs (Appsflyer, Adjust, etc.)
  • You’re well-versed with experimentation methodologies and processes
  • You have experience with influencer marketing and ASO
  • You’re a hacker: you’ve already tried innovative organic/ viral tactics
  • You speak and write English fluently
  • You wish to work in an environment that values candor, freedom, and responsibility

What the job involves

  • Voodoo is looking for a Senior User Acquisition Associate to own user acquisition activities on a portfolio of games and apps. Reporting to one of our Lead UA Managers, you will leverage your expertise and creativity to turn great mobile products into global hits
  • Plan and manage UA campaigns for multiple games and/ or apps
  • Analyze the performance of our campaigns, identify the most relevant signals, and increase the ROAS of our games and apps
  • Work closely with our Product and Creative teams to coordinate efforts and share feedback
  • Use our suite of internal growth tools and interface with our Tech team to continuously improve them
  • Deepen your UA expertise and share best practices with other teams to keep our organization at the forefront of growth innovation
  • Lead transversal projects and coach junior team members

Application process

  • 30 min zoom call with our growth recruiter to better understand your career plan and answer any questions you may have
  • Remote expertise assignment based on a real-life use case
  • 45 min interview with the User Acquisition team to review your case study, discuss the role and responsibility
  • 45 min final call with David Ribeiro, VP of Growth

Otta's take

Xav Kearney headshot

Xav Kearney

CTO of Otta

Voodoo is a leader in the mobile gaming market. The company, which is the world's number one mobile game developer in terms of downloads, creates and publishes mobile games for casual players, with releases including Paper.io, Snake VS Block, Flappy Dunk, and Dune!

Voodoo oversees an inordinate data ecosystem, hence for its business to succeed, it needs to be data-ware and operationally responsive at all times. In order to be so, the company has partnered with oolo, a platform that improves data tracking with automated monitoring.

Voodoo believes in continuous improvement of processes and sharing best practices. Its culture is based on its strategy: achieve excellence by creating and publishing hit games and hiring great talent. Several funding rounds have fuelled product expansion towards gaming apps while consolidating its technological infrastructure to support this growth.

Insights

Top investors

Many candidates hear
back within 2 weeks

-1% employee growth in 12 months

Company

Funding (last 2 of 3 rounds)

Aug 2021

$288.7m

LATE VC

May 2018

$200m

GROWTH EQUITY VC

Total funding: $489.7m

Company benefits

  • Comprehensive relocation package (including visa support)
  • Swile Lunch voucher
  • Gymlib (100% borne by Voodoo)
  • Premium healthcare coverage for your family 100% borne by Voodoo
  • Child day care facilities (Les Petits Chaperons rouges)
  • Wellness activities in our Paris office
  • Unlimited vacation policy
  • Remote days

Company values

  • Push for speed - Fast-paced teams always win: they learn, adapt and reach their goals ahead of anyone else. Things won’t be perfect, but perfection can wait and be built along the way. Keep pressure levels high, so things around you continue to move forward, or get them done yourself.
  • Take risks - Speed comes with a portion of risk, and we should embrace it. Great findings or successes come from taking risks. Accept to disappoint your users when you try new things. Explore unknown areas and accept to make mistakes and break things. Big rewards never come without risk.
  • Share and accept direct feedback - When something is wrong, make your voice heard, candidly, to the right person, in order to improve or fix the problem. It will help your peers to grow, and the whole company to perform better. Don't spread rumors, and fight the ones you hear. Always accept to be challenged, take the feedback positively, improve upon it. Never respond to feedback defensively.
  • Fight BS & politics - Bullshit creates mess, blurriness, distraction, and makes talented people churn. Always be as concise as possible, with essential and actionable information only. Create value for the company and embody our culture, this is the only way you will grow as an individual. Never say things behind anyone’s back, always to their face, so we build trust and cohesion together.
  • Set the highest standards - The mobile landscape is tough and extremely competitive, users are more demanding. There is no place for mediocrity. Learning fast and autonomously, while demanding a high level of execution in all aspects of what we do, is the only way to stay on top. Be demanding with yourself, your peers, your direct reports, your boss.
  • Act like an owner - Owners carry within themselves the reasons for both their failures and successes. Never blame anyone else for your failures, you’re the only one responsible. Don’t find excuses, give all you have to reach your goals. Let no one block your path or slow you down. If you need to learn a new skill to succeed, do it. This mindset will bring you success.
  • Disrupt the status quo - Things move fast, especially in our industry. Your mind and the way you do things should move fast too. Always welcome and test new ideas without judgment: disruption is always counterintuitive at first. So test weird things, especially those that don’t have consensus. This is how you will lead and find areas with no competition to grow in.
  • Put the company’s interest first - Sometimes you’ll need to sacrifice part of what you do to help other strategic projects grow. At Voodoo every team is interconnected and works as a global one. Other teams’ goals are your goals too, help them when it is impactful for the company. When a decision is made, embrace it, even if you disagree with it.
  • Think big - We are lucky to be in a very scalable industry. The same small team can create high-impact value or low-impact value. We push ourselves to work on disruptive, unique and impactful ideas to remain lean, focused and highly performing. If a project brings some value, but not huge value, we have the courage to kill it.
  • Think long-term - Putting energy into short-term successes, to the detriment of the long term, is sending organizations slowly but surely to the grave. We seek immediate excellence, short-term action, but we accept longer-term results, as long as they are highly ambitious.

Company HQ

Les Halles, Paris, France

Founders

Studied Engineering at Polytech Nancy - ESSTIN and is the CEO of aura.

Laurent Ritter

(Co-founder)

Studied HR at ESC Rennes and founded Purple.

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