Senior Customer Marketing Manager, LogicGate
$100-120k
+ Variable and equity
Cloud-based platform for governance, risk, and compliance
Job no longer available
Cloud-based platform for governance, risk, and compliance
201-500 employees
Job no longer available
$100-120k
+ Variable and equity
201-500 employees
Company mission
To empower organizations and businesses to innovate and create a better world.
Role
Who you are
- 7+ years of experience in customer marketing or a related role within the software/tech industry
- Solid, creative storyteller and writing skills, with experience leading Customer Marketing or Advocacy programs and all content creation efforts, including case studies, testimonials, and social media
- Strong ability to collaboratively articulate end-to-end customer vision, strategy, and plans to a wide variety of internal and external audiences, with examples of results converting strategy to execution
- A programmatic mindset and proven record of building programs to scale to support business objectives
- Exceptional executive level communication skills to create and convey customer objectives, success strategies, and customer insights for internal and external stakeholders including customers and leadership
What the job involves
- As a Sr. Customer Marketing Manager at LogicGate, you will play a pivotal role in driving expansion opportunities within our customer base, increasing customer engagement and loyalty, and enhancing the overall customer experience and satisfaction
- You will be responsible for building and executing marketing campaigns focused on expansion, customer communications, and advocacy
- You will oversee all programs and campaigns that engage our customers throughout their lifecycle
- This role requires close collaboration across marketing, product, sales, and customer-facing teams to deliver impactful and cohesive customer programs
- Create and execute marketing campaigns that generate demand for expansion opportunities
- Segment and target customers by analyzing data to identify opportunities to cross-sell and up-sell to existing customers, collaborating with sales teams
- Create and execute campaigns to grow customer engagement through various channels (email, social media, events), ensuring consistent and personalized communication
- Develop and manage customer loyalty programs to increase repeat business, tracking the effectiveness of loyalty initiatives and making adjustments as needed
- Build customer advocacy and referral programs, turning satisfied customers into brand advocates and creating referral incentives to encourage new business
- Lead the strategy, planning, and execution of the Customer Advisory Board
- Produce marketing collateral and content such as case studies, testimonials, and success stories to support customer marketing efforts, ensuring content aligns with customer needs and company branding, and create and manage a customer case study pipeline and customer asset library
- Plan and execute customer-focused events such as webinars, workshops, and user conferences
- Measure the success of customer marketing campaigns using key performance indicators (KPIs), reporting on the effectiveness of campaigns and programs to stakeholders
Our take
LogicGate provides SaaS-based risk and compliance solutions to help companies track and automate changing, disorganized governance, risk, and compliance (GRC) processes. Its Risk Cloud and Risk Cloud Exchange platform prioritizes flexibility and ease of use, leveraging no-code capabilities to help companies efficiently optimize their risk-management process.
A Deloitte report suggests that a vast majority of companies are aware both of the need to improve their GRC practices and of the benefits that tech integrations could bring in addressing this vulnerability. GRC software like LogicGate could stand to win big as companies invest in keeping up to code - certainly, LogicGate has won significant investment to date, and has won a leading position in the GMC software market.
Indeed, businesses now recognize the importance of a robust and flexible risk-management strategy, hence LogicGate is addressing an urgent and growing demand. With the GRC software market expected to break the $50 billion mark globally by 2025, the company looks set to enjoy sustained and strong growth if it can stay competitive. Its 2021 series C funding was used to enhance its platform and expand its international presence.
Freddie
Company Specialist
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2021
$113m
SERIES C
Dec 2020
$8.8m
LATE VC
Total funding: $156.6m
Company benefits
- 47 days off starting your first year, including paid volunteer time
- 12 weeks parental leave
- $1,000 annual educational stipend
- Ongoing learning and development
- Stock options and annual performance bonus opportunities
Company values
- Own It - We strive to be self-driven, entrepreneurial, and efficient
- Be as One - This is more than a job to us. We invest in our co-workers and customers
- Empower Clients - We create solutions where customers win
- Embrace Curiosity - You cannot be in the risk business and grow complacent
- Raise the Bar - Every day our team challenges complacency and mediocrity
- Do the Right Thing - Even when no one is looking, we embrace transparency
Company HQ
River North, Chicago, IL
Articles
Founders
Matt Kunkel
(CEO & Co-Founder)Having studied at Indiana University, they spent 6 years at FTI Consulting, before working from 2011 to 2015 as a Director of Navigant Consulting. They left in July 2015 to co-found LogicGate as CEO.
Dan Campbell
(Co-Founder)They started their career as a Web Application Engineer at the University of Michigan before joining Navigant as a Senior Consultant. In June 2015 they co-founded LogicGate with Matt.
Jon Siegler
(CPO & Co-Founder)They worked as an Accenture Analyst for over a year before joining KMR Group, where they worked as a Senior Analyst for over 3 years. they spent almost 4 years as a Navigant Associate Director before co-founding LogicGate.
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