The company sees itself as offering a total service because it allows users to find and purchase tickets online as well as empowering creators of events. By focusing on ease of use for event hosts, they believe they can stay ahead of competitors.

Fraud and commercial reselling are two of the biggest challenges in the industry, and Eventbrite have been pioneering with their work in this area. They use sophisticated algorithms to identify bad actors both in the purchase process and post-sale. They also provide access to fair and secure ticket exchange programs so reselling happens through their platform.

Eventbrite prides itself as a market leader in ease of use for its hosts, but it faces pressure to provide a more complete offering in the face of innovative competitors like TicketFairy, Chumi and Stubhub. Furthermore, in the face of economic downturn and dwindling event sales, the company were forced to cut 8% of its workforce in February 2023, indicative of belt-tightening across the whole events sector.