Head of Influencer & Affiliate Partnership Marketing, doola
+ Equity
U.S. business registration service
Open for applications
U.S. business registration service
21-100 employees
Open for applications
+ Equity
21-100 employees
Company mission
To unlock the potential of human entrepreneurship and democratize access to wealth creation by empowering anyone in the world to turn their dream idea into their dream US business.
Role
Who you are
- 3+ years of influencer and affiliate marketing
- You drive results. You don't get lost in strategy, you can take high-level strategy and execute it to directly impact the business, move metrics, and fuel growth
- Excellent critical thinking and quantitative skills to track metrics and make actionable recommendations
- Proven track record of successful cross-functional work experience
- Strong project management skills and attention to detail
- Attitude, hunger, and skills: you have a solid understanding of marketing and growth in the context of a startup and can move fast. You don't just identify problems; you propose solutions and implement them quickly
- For you, problem-solving starts with a clear and accurate understanding of the context. You can decompose tricky problems and work towards a clean solution yourself or with teammates. You're comfortable asking for help when you get stuck
- You communicate nuanced ideas clearly, whether you're explaining technical decisions in writing or brainstorming in real-time. In disagreements, you engage thoughtfully with other perspectives and compromise when needed
- You understand work is better together. You enjoy collaborating cross-functionally to accomplish shared goals, and you care about learning, growing, and helping others to do the same
- You have a consumer mindset and have a proven body of work across YouTube, TikTok, and Instagram. DTC brand experience is highly preferred here
What the job involves
- In this role, as the head of influencer and affiliate partnership marketing, you will be the person to jumpstart and own all influencer and creator partnerships across all platforms
- In this role, you'll partner with our CEO and marketing team to bring entrepreneurs from all over the world right to our doorstep
- You'll be key to driving sales and helping founders worldwide launch their dream businesses
- Manage doolas affiliate program and influencer program: You'll optimize for ROI and, along the way, optimize for scaling spend across existing channels and new channels you find
- Own measurement across the stack: You manage what you measure. You'll set the tone when it comes to setting measurable goals, creating strategies, guiding tactical execution, and measuring the ROI of our overall program. You'll track the performance of the program in the aggregate and the performance of individual partners and influencers, and you'll directly own reporting for the channel, ensuring high-quality analysis and effective communication of results
- Communicate clearly: Communicate relevant product information efficiently and effectively to maximize partner engagement. This means internally, you are the spokesperson at the company, and you can represent doola globally as the face of the company when driving new relationships
- Manage external partners: As we scale, we'll often work with external agencies and partners. You take this challenge with open arms and will manage our affiliate and influencer agencies, including leading internal and external comms, developing a strategic roadmap, and ensuring quality execution across the board
- Research and identify strategic opportunities: You'll research and analyze new doola influencer needs, trends, content, and opportunities in the competitive contexts of social media and marketing. You are aware of the latest trends and aren't afraid to immerse yourself in certain platforms to get up to speed fast
- Drive growth: The right person in this role can single-handedly 10s our growth. How? By driving new affiliate and influencer recruitment for doola both by identifying and on-boarding new partners and by supporting content improvement and expansion from existing ones
Otta's take
Sam Franklin
CEO of Otta
Lots of people have great ideas, but the skills needed as an entrepreneur don't necessarily include the time-consuming and difficult work of business administration. Doola is a "business in a box" service, aiming to provide everything a startup needs to launch as a limited liability company in the US, including a bank account, tax support, and access to US payments.
Doola is aimed squarely at smaller-scale businesses and the creator economy, which is a smart move given the rapid proliferation of small-scale startups in recent years. This is partly driven by the US Census's project to generate millions of new business applications and by the rise of monetized content platforms like Twitch and Youtube. So far doola has been used to launch thousands of companies from 130 different countries, and the company is experiencing 7x year-on-year growth.
Between 2022 and 2024, Doola closed funding rounds amounting to $9 million, which are being used to hire new talent in product, engineering, and R&D, and extend its marketing reach. In the longer term, the company is aiming to provide a payments solution, utilising the extensive data it has gathered on startup operations to offer financial services that will supplement its core product.
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Jan 2024
$1m
EARLY VC
Nov 2022
$8m
SERIES A
Total funding: $12m
Company benefits
- Creative and design freedom on a lot of your projects
- Generous PTO / sick leave
- Free food and snacks
- Annual company retreat
Company values
- Taking initiative with a full-stack mentality - We aren't a team that accomplishes goals by way of micro-managing. We're a team of self-starters who can take unclear initiatives and run with them. Each of us is a strong believer in fully owning and understanding the parameters of our projects and attacking tasks on an end-to-end basis to ensure they are followed through
- Strong opinions, loosely held - Here at doola, no questions or thoughts are considered off-limits. Everything we do is centered on delivering value to our customers. We can only do this well by leaving our pride and ego at the door. We own up to our mistakes and always share positive feedback with each other
- Communicate with candor - We are a global team working from multiple corners of the world. Our style is a hybrid of asynchronous and synchronous communication. That said, some things may get misinterpreted or lost in translation. We maneuver through this by embracing it in the spirit of strengthening our relationships. Always communicate with candor about what your intentions are
- Aim for your full potential - We are here to disrupt a stagnant industry and change the lives of millions of entrepreneurs. Where we at doola innovate comes from you and your intention of how you want to unlock your own potential. Be extraordinary, not ordinary
- Be trustworthy and always ready to help - We hold our mission dear in terms of turning entrepreneurs' dreams into reality. This means doing so compliantly and with high accuracy. Trust is a critical component of who we are and what we do - both with each other as team members and of course, with our customers
- Urgency and focus to execute - As a fast-paced, early-stage startup with a massive opportunity for the taking, urgency, and hustle are critical in order to get the ball moving. This is not a structured, slow-paced environment. Each day, we're facing new initiatives and opportunities. Rome wasn't built in a day, but they were laying bricks every hour; with our global team, so are we
Company HQ
Chelsea, New York, NY
Founders
Arjun Mahadevan
(CEO)Experience as Venture Capital and Entrepreneurial Management Teaching Assistant at The Wharton School. Product Manager of Growth for Dropbox from 2016 to 2019.
JP Pincheira
(Co-Founder)Experience as Frontend and iOS Developer for XING from 2013 to 2018. Co-founder of Standups from 2018 to 2020.
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