International Lifecycle Marketing and CRM Manager, Roku
Convenient and affordable TV streaming players
Job no longer available
Convenient and affordable TV streaming players
1001+ employees
Job no longer available
1001+ employees
Company mission
To provide its users with a more convenient and cost effective way of watching the programs they love.
Role
Who you are
- 5+ years of experience in CRM or lifecycle marketing in an international capacity
- Proven track record of working at the strategic and tactical level to develop and execute innovative and effective campaigns
- Strong expertise in multi-channel marketing with deep expertise in email, push notifications and display
- People management experience a big plus
- Experience working cross-functionally to ensure campaign requirements and deadlines are met, while also delivering the optimal customer experience
- Strong analytical and problem-solving skills; understanding of methodologies for testing
- Skilled communicator with excellent verbal, presentation, and written communication skills
- Positive attitude and ability to operate in a very fast paced environment with ambiguity
- Streaming media or similar entertainment brand experience is a strong plus
- Bachelor’s Degree in marketing, business or related field
What the job involves
- Own day-to-day strategy and operations of lifecycle marketing campaigns including customer onboarding, cross- and upselling and retention, in partnership with global team based in California
- Manage campaign execution end-to-end: develop campaign briefs, oversee creative production, set measurement plans, secure legal requirements and approvals, flight final campaign creatives, optimize as necessary and report on performance
- Leverage Roku’s unique targeting capabilities and tech stack to create personalized and relevant campaigns to new and existing customers
- Regularly monitor campaigns and overall program effectiveness; make data-driven decisions to optimize performance
- Work with stakeholders across the organization to identify new strategic opportunities to create great customer experiences and help customers easily discover content and/or key Roku features
- Collaborate with product and marketing stakeholders to ensure campaign content and creative is cohesive, timely and up to date
- Coordinate with analytics to ensure campaigns have clearly defined success metrics
Otta's take
Sam Franklin
CEO of Otta
According to Nielsen data, the average streamer spends over seven minutes searching for something to watch. Streaming services use customers' viewing history to make suggestions, but these are limited to programs licensed for that particular service.
Roku provides an integrated streaming service that offers TV channels, movies and third-party streaming services, resulting in an all-in-one streaming platform. The service can be accessed through a variety of customized subscription packages and fees.
Roku stands out in the streaming industry by bringing many competitors together in one package. The startup provides further innovative services such as a weekly TV series named 'Roku Recommends' which uses first-party data to recommend essential viewing to users. Alongside funding filmmakers through its "Change Makers Program", Roku also acquired its own original library of shows through its acquisition of now-defunct Quibi's library in 2021. After successful collaborations with TCL and Hisense, the first in-house "Roku Television" was released in 2023, further exemplifying the streaming company's wider ambitions in the media sector.
Insights
Few candidates hear
back within 2 weeks
-6% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jan 2016
$45.5m
LATE VC
Nov 2015
$45.5m
SERIES H
Total funding: $247.8m
Company benefits
- Medical, wellness and financial benefits
- Unlimited paid time off policy
- Work from home opportunities
Company HQ
Newhall, San Jose, CA
Founders
Anthony Wood
(CEO)Studied Engineering at Texas A&M before founding their first company in 1986. They held VP roles at both Adobe and Netflix.
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