Associate Director of Paid Social, Zeta Global
$80-110k
+ Equity
Cloud-based marketing technology
Open for applications
Cloud-based marketing technology
1001+ employees
Open for applications
$80-110k
+ Equity
1001+ employees
Company mission
To empower enterprises to thrive in a digital ecosystem with intelligence, individuality and integrity.
Role
Who you are
- 5+ year of hands-on experience with Facebook Ads Manager
- Experience with TikTok, Snapchat, and YouTube is a plus, but not required
- Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
- Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance
- Strong quantitative skills with meticulous attention to detail
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
What the job involves
- The Associate Director, Paid Social is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients
- This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, and Snapchat ad campaigns
- Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms
- You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems
- You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem
- This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units
- Build and manage paid social campaigns in alignment with media plans
- Act as the primary contact and media expert for clients representing your assigned accounts
- Make swift optimizations to ensure optimal pacing and performance
- Provide clients with actionable insights and recommendations based on campaign goals and best practices
- Leverage Zeta’s Data Cloud to identify and target additional audiences for scale
Our take
Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.
Co-founded by David Steinberg and former Apple CEO John Sculley, Zeta works with more than one thousand customers including high-profile clients such as BMW, Samsung, CNN, and Volvo. While the company may not have the balance sheets of direct competitors such as Salesforce, Oracle, or Adobe, Zeta remains profitable having raised over $300M in funding.
Zeta's 2021 bid for IPO status was met with a lower-than-expected stock valuation, but it remains confident that its shift to the public sphere will help diversify its enterprise customers and further embed itself in the data industry. In 2022, it achieved carbon neutrality and launched a thought leadership campaign called Zeta NEXT in 2024, indicating its steps towards being a market leader.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Apr 2017
$115m
SERIES F
Jul 2015
$125m
LATE VC
Total funding: $310m
Company values
- Champion A Growth Mindset - We share in driving continuous growth for our customers, partners, colleagues and Zeta
- Commit to Customers - We know our customers’ business as well as they do, execute with excellence and generate success.
- Spark Innovation - Together we bring fresh perspectives and curiosity to inspire and activate our next best idea
- Actively Collaborate - We listen, learn, support and elevate each other to work collectively toward solutions.
- Embrace Diversity - We are inclusive of all backgrounds and cultures, creating an environment of trust and belonging
- Support Our Communities - Our ZetaCares program elevates underserved communities through volunteer initiatives.
Company HQ
Midtown South, New York, NY
Articles
Leadership
David A Steinberg
(CEO)Prior to founding Zeta and CAIVIS, they founded InPhonic, the largest seller of wireless phones and communications products and services on the Internet. InPhonic was #1 on Inc. 500 list of fastest growing companies in 2004
John Sculley
(Vice Chairman of the Board & Investor)Former CEO of Apple Computer. They joined Apple in 1983 when the Company had $600 million in revenues; by the time they left, Apple's revenues exceeded $8 billion.
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