Lifecycle Marketing Specialist, Sealed
$85-95k
Preventing home energy waste
Job no longer available
Preventing home energy waste
101-200 employees
Job no longer available
$85-95k
101-200 employees
Company mission
Sealed is on a mission to stop home energy waste and electrify all homes.
Role
Who you are
- 3+ years of proven experience in lifecycle marketing
- Experience owning the full process of strategizing, drafting, and deploying marketing and sales communication campaigns
- Experience with Outreach sales enablement platform (content management and triggers)
- Excellent organizational and written communication skills
- Track record of working in a fast-paced environment, independently executing on multiple priorities
- Experience with CRM and sales enablement tools like Salesforce and Hubspot
- Ability to work independently and cross-functionally to drive priorities
- Analytical thinker with experience in data-driven marketing and A/B testing
What the job involves
- Own vision, strategy and results for all existing and new sales lifecycle programs including journeys, segmentation, offers, copywriting, and distribution
- Partner with sales team to set up lead score-based communication journeys and A/B tests
- Oversee performance measurement and forecasting of all new and existing communication programs
- Develop POV on optimal call, email, and text cadence to convert hot and cold leads over time throughout the funnel
- Develop medium and long term nurture strategies and reactivation campaigns
- Manage program operations in partnership with our Revenue Operations team, including building segments and setting up and monitoring communication triggers
- Collaborate with Sales to develop and improve content for leads actively engaged in the sales process: sequences, email/text templates, snippets
- Collaborate with Operations to deliver valuable communications for active customers during the project planning and installation process
- Develop programs and communications to generate customer testimonials and referrals, while reducing churn
- Work closely with members of the Lifecycle and wider Growth Marketing team to identify opportunities to optimize and improve the customer funnel and experience
Otta's take
Xav Kearney
CTO of Otta
A large majority of US homes are working on outdated energy systems, or suffer from material problems as a result of energy inefficiencies. Yet with all the chatter surrounding energy-efficient homes, many solutions are still financially out of reach of homeowners. Sealed is a company looking to facilitate access to these energy-saving measures. They plan and finance energy-saving overhauls up front, and are paid back over time using savings households make on energy.
Residential energy accounts for about a fifth of US greenhouse emissions, but the cost of energy-related home improvements remains high. With this expense reported as the deciding factor in whether homeowners invest in changes, Sealed’s innovative approach has the power to convince a vast number of people to upgrade their homes.
Sealed has quickly become a strong complementary player in the increasingly lucrative home energy efficiency product market. It has been investing in US expansion efforts, initially growing out from New York State to Connecticut, New Jersey and the Philadelphia metro area. On top of this, it acquired wireless sensing and software solutions company InfiSense, which will allow it to increase data accessibility, which it says is "a valuable component" of its mission to stop energy waste and electrify homes.
Insights
Company
Funding (last 2 of 8 rounds)
Mar 2024
$30m
LATE VC
Apr 2022
$29.5m
SERIES B
Total funding: $113.1m
Company benefits
- Flexible PTO
- Stock options
- Health benefits, including some focused on mental health
- 401(k) plan
- Paid family leave
- Paid medical leave
- Home office set-up stipend
- Learning & development stipend
- Flexible work environment: work remotely from anywhere within the US or from our headquarters in NYC
Company HQ
Midtown South, New York, NY
Articles
Founders
Andy Frank
(President)Studied at Harvard before working for New York City Economic Development Corporation. Was also VP of Business Development at Efficiency 2.0.
Lauren Salz
(CEO)A former McKinsey Analyst who studied at Oxford and Barnard. Is a Fellow of the Tivkah Fund, and was named one of Forbes's 30 Under 30.
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