Brand Marketing Director, The Farmer's Dog
$175-200k
Plus Equity and Bonus
2-3 days a week in office
Human-grade dog food delivery
Open for applications
Human-grade dog food delivery
501-1000 employees
Open for applications
$175-200k
Plus Equity and Bonus
2-3 days a week in office
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- We’re looking for a Brand Marketing Director to develop communication strategies that will help us achieve our objectives and strengthen our position in the minds of dog lovers, veterinarians and customers
- You have a minimum of 10 years of experience in marketing roles, with time spent on brand planning and communications planning, preferably within an ad agency environment
- You have a proven track record of developing and implementing successful marketing strategies that drive brand awareness and growth
- You have strong analytical skills with the ability to interpret data and insights to inform decision-making
- You have excellent communication and interpersonal skills, with the ability to effectively collaborate with internal teams and external partners
- You have demonstrated leadership experience, with the ability to inspire and motivate team members to achieve goals
- You’re a creative thinker with a strategic mindset and a passion for innovation in marketing
- You can succinctly articulate a compelling argument and write clearly
- You love dogs
What the job involves
- You’ll use your expertise in brand and communications planning to chart a course for creative partners by translating data and insights into clear frameworks, testing plans and briefs
- Your efforts will be critical to making more people aware of The Farmer’s Dog and familiar with our unique offering so that we can serve more dogs
- Lead brand planning initiatives, including market research, competitive analysis and brand positioning to differentiate our service and products in the market
- Highlight opportunities for communications and develop actionable plans that align with the company's objectives
- Collaborate with cross-functional teams, including media, product design and packaging, to ensure brand consistency and alignment across all touchpoints
- Oversee the development of compelling marketing collateral, including advertising campaigns, digital content and more, to effectively communicate our brand message
- Utilize data and market insights to optimize marketing strategies and drive continuous improvement in brand performance
- Manage the marketing budget effectively in collaboration with the Brand Operations function, allocating resources to maximize return and achieve business objectives
- Stay up-to-date with industry trends, consumer behavior, and emerging technologies to identify new opportunities for brand growth and innovation
- Provide leadership, mentorship, and guidance to the marketing team, fostering a collaborative and results-driven work environment
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company values
- Deliver Joy: We share kindness with all, leaving people happier than before our interaction.
- Be Authentic: We’re well-intentioned and understanding in our actions, assuming the same of others.
- Seek Better: We’re sceptical of the status quo and open to new approaches.
- Act Boldly: We’d rather learn from calculated, courageous risks than miss opportunities from fear.
- Play Team: We take individual and collective ownership of progress, and show gratitude to those who help.
Company HQ
South Village, New York, NY
Articles
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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