$155-200k
3-5 days a week in office
Social graph platform for marketing
Job no longer available
Social graph platform for marketing
101-200 employees
Job no longer available
$155-200k
3-5 days a week in office
101-200 employees
To provide the intelligence that sophisticated organizations use to power their strategy for winning over key decision makers.
Applecart uses publicly available data, both online and offline to build a map of real-world interpersonal relationships, which clients can leverage to run more rewarding advertising and marketing campaigns.
The company was founded on the ideal that social influence, or word of mouth, is the most impactful motivator. Thus, its social graph technology theoretically allows for more accurate targeted advertising than geo-fencing or demographic targeting.
Applecart started out on political campaigns, encouraging people to get involved in elections and boost low voter turnout. In the last few years however, the company has begun to move further into commercial work with the likes of Boeing, as well as nonprofits such as The Business Roundtable.
Interestingly, one of Applecart’s major backers, and now a board member, is Ari Emanuel, the CEO of Endeavor – an entertainment and media agency which owns the Ultimate Fighting Championship (UFC). While it’s not clear that the UFC is a customer of Applecart at present, this does give a strong indication of the level of clients that the company now has access to.
Steph
Company Specialist
Feb 2023
$10.4m
LATE VC
Jul 2018
$4.1m
EARLY VC
Garment District, New York, NY
Founders
Matthew Kalmans
(Co-CEO)Forbes 30 under 30. Co-founded Applecart while an undergraduate student at the University of Pennsylvania.
Sacha Samotin
(Co-CEO)Forbes 30 under 30. Along with co-founder and co-CEO Matthew Kalmans, studied at the University of Pennsylvania, where Applecart was first launched.
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