Product Launch Manager, Inkblot Therapy
Accessible & affordable online counselling
Be an early applicant
Accessible & affordable online counselling
101-200 employees
Be an early applicant
101-200 employees
Company mission
To improve lives and workplaces through effective, accessible well-being solutions.
Role
Who you are
- The ideal candidate will have a proven track record in project management, strategic planning, and cross-functional collaboration
- 3+ years of product management experience; preferably some experience managing digital insurance products
- Undergraduate degree, preferably in business, health services or technology
- Understanding of various department functions, including marketing, sales, product development, and finance
- Familiarity with risk assessment and management strategies
- Familiarity with data analytics tools and metrics relevant to product success
- Strong organizational skills, attention to detail, ability to manage timelines and budgets
- Ability to develop and execute comprehensive launch strategies
- Effective communication, team leadership, and the ability to work collaboratively
- Crafting compelling messages, understanding target audience communication preferences
- Proactive problem-solving, ability to identify and mitigate risks
- Building and maintaining relationships with stakeholders, industry influencers, and partners
- Proven experience in product launch management or related roles
- Strong project management skills with the ability to lead cross-functional teams
- Ability to understand and articulate product features and benefits
- Proficiency in using technology tools and platforms relevant to the role
What the job involves
- The Product Launch Manager will play a crucial role in orchestrating the successful introduction of a new product into the market
- This highly motivated and organized candidate will lead the successful introduction of our new products to the market
- The Product Launch Manager will play a pivotal role in shaping and executing the launch strategy, ensuring a seamless and impactful entry into the market as well as organizational readiness
- Coordinates the work of cross-functional teams and supports the product manager and implementation manager during product launches
- Develop and execute detailed product launch plans, overseeing activities across multiple departments
- Ensure adherence to security, IT, Infrastructure procedures
- Manage status meetings, developing weekly status reports outlining progress on key milestones and risks including Senior Leadership updates
- Work closely with marketing, sales, client implementation, data and other departments to create cohesive launch strategies
- Work with the customer success team and customer onboarding specialists on product onboarding to drive adoption
- Foster clear communication and collaboration to achieve common goals
- Develop and execute communication plans for internal and external stakeholders
- Ensure teams are well-informed and aligned throughout the launch process
- Collaborate with product development teams to align features with market demands
- Ensure client support material is accurate and reflects product development capabilities
- Develop comprehensive launch strategies, working with key stakeholders to identify positioning, product
- Understand customer requests and needs to uncover unsolved user problems and solutions that would be worth exploring
- Use insights to refine product launch strategies and positioning
- Identify potential risks and develop contingency plans to address challenges
- Proactively monitor progress and adjust strategies as needed
- Define key performance indicators (KPIs) to measure launch success
- Analyze post-launch data and provide insights for continuous improvement
Application process
- Please note, you will be required to converse in French during the interview process
Our take
Feeling overwhelmed by life's complexities is coming, and mental health concerns can manifest in various ways. Inkblot Therapy was created to address this need, offering convenient, affordable, and confidential mental health services to both individuals and corporations.
Inkblot prioritizes maximizing the human connection between counselors and clients and continuously monitors its service effectiveness to ensure it fosters meaningful connections. It currently operates in the US and Canada and offers a highly personalized approach that utilizes intelligent algorithms to match clients with mental health counselors in over twenty languages, transcending geographical barriers.
In 2021, Green Shield Canada, a non-profit health benefits organization expanding its healthcare portfolio, acquired Inkblot Therapy. Now, Inkblot aims to consolidate its market position and assist Green Shield in developing Canada's leading digital health ecosystem.
Steph
Company Specialist
Insights
Few candidates hear
back within 2 weeks
3% employee growth in 12 months
Company
Funding (2 rounds)
Apr 2020
$1.2m
SEED
Apr 2019
$0.8m
SEED
Total funding: $2m
Company benefits
- Flexible Hours: Inkblot promotes flexible work hours for the times when you need to put your health, family, or wellbeing first
- Health Benefits: we pride ourselves in offering flexible and top-tier medical, dental, mental health benefits and more
- Remote Work: Enjoy a remote work environment for maximum productivity and space for teams to collaborate when needed
- Unlimited Vacation: Our unlimited vacation policy allows you to feel energized and motivated at work
Company HQ
Wellington Place, Toronto, ON
Articles
Leadership
Luke Vigeant
(Director, Board of Directors)Previously Co-founded tilr. Served as CEO at Inkblot Therapy between 2018-2021. Current SVP of Product at Green Shield Canada (GSC).
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