Field Marketing Manager, Talon.One

• 3-5 years in field marketing/events in B2B SaaS, MarTech preferred
• Experience with digital marketing, event coordination and CRM tools (e.g. Hubspot, Salesforce, Splash, Zoom webinars)
• Strong budgeting, contract management, and project management experience
• Prior exposure to large-scale in-person U.S. events (trade shows, conferences)
• Detailed experience working with Business Development and Sales teams and an ability to operate semi-autonomously on decision making with these team
• Experience with direct mail, experiential marketing, webinars
• Proficiency in Google Workspace, Asana, and Salesforce
• Self-starter with strong collaboration skills and a proactive approach
• Detail-oriented and solution-focused, with a creative mindset and the ability to stay calm under pressure
• Excellent and professional communicator both in verbal and written form, comfortable working cross-functionally and managing multiple priorities
• Experience/comfort working with HQs based in Europe

• As the first Field Marketing Manager in the US, you'll lead US field marketing initiatives, focusing on driving net-new logo acquisition across enterprise and high-value mid-market segments
• Acting as the essential bridge between US field operations and marketing, you'll be the go-to regional expert guiding our market presence and growth strategies and adapting EMEA event concepts for North America e.g. INCENTIVIZE
• As a versatile 360° marketer, you'll deeply understand key verticals and segments to orchestrate impactful events, digital campaigns, and community activations
• You will collaborate daily with Talon.One’s Berlin based marketing team, and report into the Field Marketing Lead
• In addition to that, you’ll collaborate closely and regularly with Talon.One’s 40+ US based colleagues incl. sales and partnerships team
• End-to-end execution of major industry conferences e.g Shoptalk and NRF
• Identify emerging conferences for marketing, business, and technical professionals within the loyalty & promotions space
• Support US media buying strategy, thought leadership activities, webinars & podcasts
• Drive cohesive marketing strategy and brand presence across US channels and activities
• Serve as the primary Marketing representative and expert in the US region
• Act as the bridge between field operations and marketing initiatives
• Offer US market insights to inform brand awareness activations, content themes and strategic direction for US
• Collaborate with Partner Marketing and Partner managers to maximize ecosystem opportunities
• Partner with customer marketing on US-owned events and success story amplification
• Support strategic account programs and align marketing initiatives with sales objectives

Total funding: $3.5m

Paradoxical to its mission statement of creating developer-free promotion tools for companies, Talon.one was actually founded by several software developers. Boosted by a hard-hitting client list that includes Mercedes, Delivery Hero, and Adidas, Talon.one initiates and automates loyalty programs, discount campaigns and coupon offers for product-oriented businesses.