Vice President of Marketing, SharkNinja
Ninja Thirsti
Office located in Needham, MA
Home devices and appliances
Open for applications
Home devices and appliances
1001+ employees
Open for applications
Office located in Needham, MA
1001+ employees
Company mission
SharkNinja's mission is to positively impact people's lives every day in every home around the world.
Role
Who you are
- Extensive new product development marketing experience
- Extraordinarily comfortable working at a fast pace, iterative, and progress vs. perfection mindset
- Leading and building global teams
- Ability to think creatively and strategically
- Strong communication skills and ability to make effective presentations to all levels of management
- Ability to synthesize complex product features into compelling and desirable consumer benefits
- Broad spectrum of marketing skills, defining strategies, building plans, driving product launches, and front-end innovation management
- Ability to connect the dots and think at a holistic and strategic level across the business
- Influencing, conflict resolution, and creative problem-solving
- Comfortable mining, analyzing data and drawing conclusions
- Project management and ability to manage several projects in parallel, navigating a complex cross-functional matrix
- Biased toward action, roll up your sleeves and get it done together
- Minimum of 15+ years of prior Marketing experience required, preferably with direct responsibility for Brand strategy, messaging, commercialization, and P&L management
- Deep experience with consumable products (e.g., food and beverage marketing) and/or deep experience in CPG marketing
- Experience in managing, building, and growing teams in a global context
- Experience leveraging consumer insights to develop effective marketing programs and campaigns
- Experience in creative strategy development, advertising and launching new products
- Experience in launching products globally across several different markets
- Bachelors required and MBA preferred
What the job involves
- The Vice President of Ninja Marketing will lead the commercialization and go-to-market strategy for the Ninja Thirsti
- This person will develop the marketing strategies to expand into new categories, foster growth in existing ones, and support execution for global markets
- This person will work closely with cross functionals teams to develop and drive the marketing plan including media, communications, assortments, and channels strategy while managing launches occurring on time across all channels and markets
- The Vice President will oversee main unit device and flavor roadmap, ensuring total ecosystem is delivering strong sell through and retention
- Build and lead the marketing organization to build and ensure execution of all go to market plans including product marketing positioning across all consumer touch points (Full Funnel Integrated Marketing Communications)
- Identify global brand architecture for main unit and flavor to continue to expand assortment in all channels and optimize based on consumer journey insights
- Partner with retail and digital teams on continued to track on shelf sell through performance, audience shopper profiles, fueling insights to drive flavor roadmap and household retention
- Work with sales and category management for sell-in strategy, retailer placement, and channel management across key launches
- Communicate and review all commercialization strategies with the executive team, present insights, and recommendations, and align on a path forward
- Develop strategies and business case for global expansion in partnership with consumer insights, product development, and sales
- Work with cross functional leadership team on the global P&L management of the Ninja Thirsti ecosystem and revenue model
- Lead and mentor a team of brand marketers to implement on-time and on-brand execution of all key initiatives, campaigns, and deliverables
- Develop and execute brand guidelines to ensure a cohesive brand experience across all potential internal and external audience touchpoints
- Develop consumer insights to not only ideate new products but also to optimize the products throughout the commercialization process; lead innovation testing to prove out ideas with consumers
Our take
Consumer demand for new and better home appliances continues to grow. SharkNinja serves this demand by designing and manufacturing innovative home goods and devices. Specifically, it has a growing line of solutions that consist of Shark cleaning and home care products and Ninja kitchen appliances.
SharkNinja has been in operation since 1994, which is testament to the quality and popularity of its products. Since its initial launch in Canada, the company has expanded into the US and the UK. In 2017 SharkNinja was bought by CDH Private Equity for over $1.5 Billion, further proof of its impressive market value. Perhaps more evidence is that it brings in annual revenues of around $4B.
SharkNinja’s main challenge is facing down big-name competitors such as home appliance giant Dyson. In fact, through innovative design, it seized the market-leading spot in traditional vacuums from Dyson and is only second to iRobot in sales of robotic models. A 2023 IPO saw an extra $296 million in funding added to SharkNinja's pot and was followed by product launches in new sectors such as air conditioning and food cooling, indicating that the company is still full of new product ideas.
Freddie
Company Specialist
Insights
Some candidates hear
back within 2 weeks
10% employee growth in 12 months
Company
Company benefits
- Employer paid group benefits including medical, dental, life insurance and more
- Competitive RRSP matching program
- 16 vacation days to start
- Paid sick days
- Paid volunteer and cultural days
- Employee & Family Assistance program
- An opportunity to accelerate your career with world class brands
- Continuous development and mentoring
- Opportunity to join various employee-based affinity groups
- Diverse, inclusive, and community-minded organization
- Wellness program offering free virtual fitness classes and a fitness reimbursement
- Employee product discounts
Company values
- Never be afraid to dream big
- Relentlessly innovate
- Obsess about customer satisfaction
- Build people up
- Seize opportunities - individually and collectively
Company HQ
Needham Heights, Needham, MA
Articles
Leadership
Mark Rosenzweig
(Founder)Founded SharkNinja in 1994. Has won three Red Dot Awards for product Design.
Salary benchmarks
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Diversity, Equity & Inclusion at SharkNinja
- At SharkNinja, Diversity, Equity, and Inclusion is vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Your role in Diversifying SharkNinja:
- As a corporate citizen, learn and support SharkNinja’s Diversity, Equity & Inclusion strategy
- Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias
- Explore SharkNinja’s DEI Groups or volunteer to serve on committees that organize diversity-related events and activities
- Participate in employee engagement surveys and respond as openly and honestly as possible
- Become culturally competent; take the time to learn about different cultures, races, religions, and backgrounds represented by your colleagues
- Ensure equitable experiences, strengthen inclusion acumen, and promote a culture of inclusivity and belonging that embraces the contributions of all team members
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