Head of Performance Marketing, Picsart

• 7+ years of experience in performance marketing, growth marketing, or related roles, with at least 3 years in a leadership position
• Proven track record of scaling user acquisition efforts in a fast-paced digital environment
• Deep expertise in paid media platforms (Google Ads, Meta, TikTok, Youtube etc.), attribution models, and analytics tools
• Strong analytical skills with experience in data-driven decision-making and proficiency in tools such as Google Analytics, AppsFlyer, Data-AI/Sensor Tower
• Experience managing marketing budgets with a focus on efficiency and ROI
• Ability to work cross-functionally and collaborate with product, design, and engineering teams
• Strong leadership and team management experience, with the ability to mentor and develop talent
• Excellent communication and presentation skills, with the ability to translate complex data into actionable insights
• Passion for innovation and staying ahead of digital marketing trends

• Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives
• This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels
• As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value
• Develop and execute a comprehensive performance marketing strategy to drive user acquisition, retention, and revenue growth
• Manage and optimize multi-channel paid campaigns across search, social, display, and affiliate networks
• Lead a team of marketers, providing guidance, setting KPIs, and driving execution
• Analyze campaign performance, extract insights, and optimize for maximum ROI
• Oversee budget allocation, ensuring cost-effectiveness and efficiency in marketing spend
• Collaborate with product, data and creative teams to refine audience targeting, messaging, and overall campaign effectiveness
• Utilize A/B testing and conversion rate optimization techniques to enhance marketing performance
• Stay ahead of industry trends, best practices, and emerging technologies to maintain a competitive edge
• Implement marketing automation tools and leverage AI-driven insights for scaling campaigns effectively
• Report on performance metrics and provide strategic recommendations to executive leadership

• Flexibility and time off: In addition to a generous PTO policy, Picsart provides time off for maternity, paternity, sick leave, and mental health days
• Rewards packages: We want our employees to share in the rewards of Picsart's success, so we recognise both team and individual performance
• Professional & personal growth: Picsart provides growth opportunities including: Training, online education and certification programs, coaching opportunities, and mentorships

Total funding: $195m

Picsart is a creative platform that empowers anyone to design, edit, and share content, regardless of skill level. With AI-powered tools and a massive library of stickers, templates, and more, users can create everything from fun social media posts to professional designs.