Brand Planning Lead, Financial Times
2+ days a week in office
Global business publication
Open for applications
Global business publication
1001+ employees
Open for applications
2+ days a week in office
1001+ employees
Company mission
The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future.
Role
Who you are
- A highly motivated self-starter with a passion for current affairs and the future of quality journalism
- Experience as a planner / insights specialist in an agency or inhouse environment. People management experience is desirable but not essential
- The role has one full time and one part time direct report
- Able to devise high quality desk research that includes trends analysis, social listening and develop that into presentations and written reports
- Excellent written/verbal communication skills and attention to detail
- Comfortable working in a complex environment with multiple stakeholders and competing priorities
- Ability to quickly establish confidence among editorial and commercial staff
- Knowledge of data analysis and SQL queries is a benefit though not essential
- Embody the FT Values: integrity, ambition, trust, curiosity, inclusion, subscriber focus
What the job involves
- The FT Group operates a distributed marketing model whereby marketing professionals sit with the teams they support (in B2C; B2B; FT Live; commercial sales etc.)
- The ten member brand and partnerships team that you will be part of is in the central Corporate Communications and Marketing Group, and plays a pivotal role in providing direction, consistency and creative support to other promotional teams across the business
- The most important aspect of this role is therefore working with, influencing and supporting colleagues across the organisation, to ensure that the brand is effectively aligned with company wide objectives and marketing activities
- The successful candidate will be convincing and confident; be pragmatic and be a team player
- This role is based in London, though responsible for the FT brand around the world
- Other key FT locations include New York and Hong Kong, where the team has presence
- The position reports to the global brand and partnerships director
- Champion FT brand values, codes and assets in all internal and external messaging
- Lead development of the Financial Times brand, messaging and campaigns
- Support other FT marketing teams to optimise the brand impact of their work
- Research and communicate insights that will help to bring the FT Brand to life for different needs across the business
- Conduct content analysis that can create editorial and marcomms storylines
- Using insights to develop creative briefs to support all brand activities
- Build strong relationships with key stakeholders including internal teams, external agencies, partners and clients
- Manage the brand tracker to ensure brand marketing activities’ impact is measured. Link outcomes to driving readership and business growth
- Collaborate with the Customer Research and Insights team to garner qualitative and quantitative customer research, including their opinions on specific creative campaigns as well as the brand in general
- Undertake research projects into new technologies, competitor and industry reporting and analysis that may inform brand thinking and activities
- Champion the use of AI in its applications for marketing and insight
- Attend internal and external industry events, and share learnings
- Provide support to the global brand and partnerships director
Salary benchmarks
Our take
Founded in 1888, the FT has grown into one of the world's biggest online and broadsheet economics and business news providers. It has a strong focus on financial journalism and economic analysis, and provides this essential analysis to companies and individuals across the world.
As well as economics and business, the FT also offers sections on opinion, life and arts, how to spend, and more. In 2022, six of its writers won awards in science, data and investment categories, illustrating the breadth and quality of the FT’s journalism.
The company adapts well to changes in the market to maintain its readership. For example, it recently launched a digital hub and weekly newsletter called Cryptofinance to shine a light on the digital asset industry and how innovations are rippling into mainstream finance.
The FT Group employs more than 2300 people worldwide, including 700 journalists in 40 countries. It includes the FT, FT Specialist, and a number of services and joint ventures. FT's focus on providing impartial, high-quality content has gained it a record-paying readership of over a million, three-quarters of which are digital subscriptions.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
52% female employees
23% employee growth in 12 months
Company
Company benefits
- A range of training courses as well as confidential career coaching and mentoring
- Flexibility - working from home, job sharing, compressed weeks, and flexible working hours
- Enhanced parental leave, flexible leave allowance and paid volunteer leave
- Pension contribution
- Local health coverage plans
- Gym memberships and healthcare schemes, professional counselling sessions, 24-hour employee wellbeing helpline, weekly meditation classes
- Financial wellbeing products and services
Company values
- Ambition
- Curiosity
- Integrity
- Trust
- Inclusion
- Subscriber focus
Company HQ
City of London, London, UK
Articles
Leadership
John Ridding
(CEO)After studying for a degree in PPE at Oxford, John worked as Chairman of Pearson Asia, as well as editor of the FT in Asia. In 2006, he was appointed CEO of the FT Group.
Roula Khalaf
(Editor)Following a degree at Columbia University and four years at Forbes, Khalaf joined the FT in 1995 as Associate Editor and Middle East Editor. Since January 2020, she has served as Editor.
Diversity, Equity & Inclusion at Financial Times
Yasir Mirza (Global Head of Diversity & Inclusion)
- D&I annual report
- Reporting pay gaps
- Next generation board
- Employee networks, including Proud FT, FT Embrace, FT Women, FT Families, FT Sustainability, FT Mental Health and FT Access,
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