Event and Field Marketing Manager, Aisera
+ Stock options
More information about location
5 days a week in office (Palo Alto, CA)
AI-driven workplace automation software
Open for applications
AI-driven workplace automation software
201-500 employees
Open for applications
+ Stock options
More information about location
5 days a week in office (Palo Alto, CA)
201-500 employees
Company mission
To help users with greater self-service by automating common to complex actions and tasks.
Role
Who you are
- Bachelor’s Degree in Business, Communications, Marketing preferred
- Proven ability to articulate value propositions differently according to industry and customer needs
- 5+ years of related events marketing experience in the B2B space (ex. AWS, Google Cloud Next, Salesforce, Gen AI Summits, Atlassian, ServiceNow, Cisco) and Analyst Events (Forrester & Gartner)
- Proven experience carrying out event marketing efforts, including trade show planning, attendance, and reporting
- Ability to thrive in a fast-paced, team-oriented environment
- Experience partnering with an enterprise sales team
- Demonstrable proficiency in SFDC, Marketo, Google Analytics, and website authoring tools (e.g., WordPress)
- Strong organizational skills: This would include excellent project management skills with the proven ability to work on multiple projects at once
- Excellent verbal and written communication skills
- Proficiency of G-Suite (Docs, Sheets and Sheets) and Office 365
- Role requires to work from the Palo Alto Office 5x days a week
- Ability to work a flexible schedule, including occasional nights and weekends
- This role will involve 25-50% domestic/international travel required
What the job involves
- Aisera is looking for an innovative, creative, and passionate Events Marketing Manager to be responsible for spearheading Aisera's event marketing strategy, including but not limited to: trade show planning and attendance, securing speaking opportunities and representing Aisera at industry events
- You will own and manage the day-to-day KPIs, reporting, and target funnel activities to maximize pipeline generation and conversions
- Spearhead Aisera's event (trade shows) strategy including but not limited to: identifying key events, internal team training for attendees, maintaining pre- and post-show communication, and event attendance
- Drive customer acquisition strategy through CABs and Field events in partnership with Sales and Marketing
- Own and develop event strategy and objectives; spearhead initiatives to meet objectives based on lead generation
- Negotiate and execute contracts for large and small-scale events
- Drive marketing-influenced pipeline and generate MQLs through onsite activations and support of the sales team
- Create and develop targeted marketing campaigns and programs at scale across marketing automation, social media channels, webinars, and partner events
- Analyze, track, and report on event ROI based on pipeline, revenue, and MQL metrics
- Interact with key decision makers and account-holders
- Responsible for ordering and tracking event inventory including collateral, giveaways, etc
- Manage event marketing material and equipment set up and tear down
Our take
Aisera is an intelligent process automation platform startup that automates tasks, actions, and workflows for customers using AI tech. Thus providing its users with cost-cutting opportunities, while boosting productivity.
With the increased interest in AI solutions, plenty of competitors are vying for a position in the lucrative and expanding workflow automation market. From startups like WorkFusion, and strong contender UiPath, to larger giants like Microsoft and IBM, Aisera is under pressure to distinguish itself. However, as it is the world's first AI-driven EX and CX service platform, the company has seen an unprecedented 300% YOY growth.
Aisera counts on a 75 million strong user base, including big-name enterprise clients like Zoom, McAfee, and Autodesk. This demonstrable success in helping large companies accommodate growth without compromising on customer service will prove vital in winning significant market share. Its accelerated focus on strategic partnerships, which currently include the likes of Microsoft, Salesforce, and Slack, and further product development is likely to see Aisera continue gaining momentum.
Freddie
Company Specialist
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2022
$90m
SERIES D
Apr 2021
$40m
SERIES C
Total funding: $218.5m
Company benefits
- Stock options
- Remote work friendly
- Medical, dental, and vision plans
- $1000 as a one-time home office upgrade
- Employee and Customer referral programs to participate in the success
Company HQ
Alviso, San Jose, CA
Articles
Leadership
Muddu Sudhakar
(CEO)Before co-founding Aisera, Muddu worked as CEO for Caspida, Cetas, Kazeon, Sanera and Rio Design. He holds a PhD in Computer Science from the University of California and owns more than 40 patents.
Christos Tryfonas
(Chief Architect)Before co-founding Aisera, Christos founded and was CTO of Caspida, a cyber-security company. He has also co-founded Cetas, a cloud analytics company, and Kazeon Systems.
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