Strategic Consulting Director, Zeta Global

• Proven commercial experience in setting goals, building annual plans, and managing budgets. Revenue growth..
• Strong background in data driven marketing roadmaps, ideally from a CRM consultancy or client-side program background
• Extremely client facing, comfortable presenting to Senior Stakeholders
• Credible client-facing skills – including presenting to all levels of client seniority, report-writing and proposal-writing skills and a strong grasp of relationship management techniques
• Ability to operate with the entrepreneurial instinct necessary for a fast-moving, high-growth digital marketing agency
• Friendly and accessible personality that exhibits a passion to drive business growth,
• Deliver impactful work. A relentlessly proactive go-getter with a curious mindset, and excited for change and growth
• Degree level education, Masters preferred
• 8+ years Digital CRM marketing planning experience, with specific experience in email channel
• Have demonstrable examples of direct involvement in consumer behaviour tracking and analysis for some of B2C fashion retail / eCommerce, Finance, Travel, and telcos/utility sectors
• Identifying emerging opportunities that solve specific Client use cases, meeting key clients and prospects by development of business cases to help support new client investment
• Be willing to travel to client offices in the UK (2-4 times monthly), and some travel within
• Europe (1-2 times quarterly), as this is part of all project engagements, though less time is spent on client premises than at a traditional firm

• Act as the lead for the overall strategic BAU and ongoing relationship to the client
• Collaborate closely with VPs, Sales, key leaders across tech and data to drive profitable revenue growth, and introduce exciting product/service innovation and performance excellence in all that we do
• Ownership and growth of existing client strategic retainer through cross and upsell
• Develop and manage strategy and analytic roadmaps that define workstreams aligning to client objectives and drive omnichannel business impacts
• Coach and mentor CRM planner and analysts within the function. Line management duties to the onshore CRM planner/s
• Own and produce project briefings to span across both strategic and analytical requirements working alongside analytical team leads
• Lead and own the QBR strategic lookback and forward planning content and coverage, and overall liaison with the client, client services and technical teams for their input and content
• Customer journey mapping and new programme recommendations for our retail, travel, FS and Utilities clients
• Track and optimise eCRM programme engagement and conversion, working with our Analytics Resource where necessary
• Interpret industry developments and consumer trends to provide proactive recommendations to wider teams and directly to clients
• Support new business pitches and new proposition development by demonstrating and delivering subject matter expertise

Total funding: $310m

Zeta Global is a cloud-based marketing technology company that specializes in marketing platforms and customer relationship management software. Its Zeta Marketing Platform uses proprietary data, predictive AI, and omnichannel technology to personalize interactions with customers at every point of contact.