Member of Marketing, Anchorage Digital
Product Marketing
$170-210k
+ Equity
Regulated crypto platform
Open for applications
Regulated crypto platform
201-500 employees
Open for applications
$170-210k
+ Equity
201-500 employees
Company mission
To help institutions participate securely in digital assets, by setting a new standard for crypto finance.
Role
Who you are
- Are comfortable writing short- and long-form content for an institutional audience
- Have deep knowledge of crypto or finance
- Have experience leading marketing campaigns in a cross-functional environment
- Are someone who constantly searches for new client and market insights to inform positioning
- Are keen to become an expert in technical product features and influence how they’re differentiated
- Read about b2b product marketing tactics during your free time
Desirable
- You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
What the job involves
- This individual will think strategically about how to win our market and then lead successful go-to-market initiatives
- They will be responsible for developing the strategy, building deep client and competitor understanding, and impacting the way we build, market, and sell our product and service offerings
- We’re looking for thoughtful people who can blend ideation and implementation, then articulate crisp value propositions to clients, the market, and to our team
- Drive campaigns and lead nurturing efforts, so we can generate more business; ensure a data-driven approach informs our go-to-market strategies
- Write content with strong copywriting skills and fluency in our brand voice
- Build FAQs, run trainings, and disseminate competitor insights in a way that ensures our sales team is armed with the strongest talking points—and that effective feedback loops are in place to evolve our messaging
- Shape our positioning and messaging; articulate our value propositions to increase awareness and adoption
- Manage product launches as well as the introduction of new product and service features by leading client communications across channels
- Collaborate across Marketing, Product, Sales, and our business lines to align support for and flawless execution of go-to-market initiatives
- Develop fluency in our product and platform capabilities
- Collect and analyze client and competitor insights and disseminate learnings to the wider Anchorage Digital team
- Create product marketing content that will accelerate Anchorage Digital’s growth, including webpages, collateral, blog articles, in-app client notifications, emails, educational white papers, and advertisements
Our take
Anchorage is a crypto-native digital asset platform offering a raft of solutions that help companies leverage blockchain technologies. Their advanced security architecture facilitates streamlined access to the complex and fragmented digital asset space.
Financial backing for Anchorage has come from prestigious investors Visa and Andreessen Horowitz. Anchorage's broad offerings are set to be matched by plans to partner across a wide spread of neobanks, challenger & incumbent banks, and corporate treasurers. This would mean an impressive expansion of their already substantial domain of influence in a rapidly developing sector.
In early 2021, Anchorage secured a national trust charter from the OCC, making it the first-ever federally chartered digital asset bank. This is significant, as it provides a good barrier to entry for other companies looking to compete in this space, and gives legacy institutions the ability to offer digital asset access to their clients. Though it has raised considerable funding in the past, crypto instability and wider macroeconomic challenges forced Anchorage to cut 20% of its staff in March 2023. 2022 clampdowns on customer due dilligence internal controllers added to the pressure on Anchorage to streamline and refocus its efforts.
Kirsty
Company Specialist
Insights
Company
Funding (last 2 of 4 rounds)
Dec 2021
$350m
SERIES D
Feb 2021
$80m
SERIES C
Total funding: $487m
Company benefits
- 100% health, dental, and vision coverage for employees and their dependents
- Family comes first: we offer parental and child bonding leave to all new parents
- Meaningful equity - Every team member is a part owner in the company and community that we’re all building together
- We allow employees to work anywhere in the U.S. or Portugal, and have physical workspaces in New York, San Francisco, South Dakota, and Portugal
- Flexible time-off plan - Take time off, guilt-free, so you can recharge when you need to
- 401(k) plan & FSA account
Company HQ
Financial District, San Francisco, CA
Articles
Founders
Diogo Mónica
(Executive Chairman)Former advisor and board member at Jscrambler and advisor at StackRox with Phd in Computer Science at Instituto Superior Tecnico.
Nathan McCauley
(CEO)Former director at Vendor Security Alliance and Docker. Former Security Engineering Manager at Square.
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