Public Relations Specialist, PlayStation
$85.4-128.2k
This role also may be eligible for a bonus package
Office located in San Mateo, CA
Gaming and digital entertainment provider
Open for applications
Gaming and digital entertainment provider
1001+ employees
Open for applications
$85.4-128.2k
This role also may be eligible for a bonus package
Office located in San Mateo, CA
1001+ employees
Company mission
To create a gaming experience without barriers that fits the needs of players of all abilities.
Role
Who you are
- The desired candidate will possess at least 2-3 years of public relations experience, ideally working with consumer-facing brands or products
- Experience working for or with an external PR agency is preferred
- Strong media relations experience with various outlets across consumer, gaming enthusiast and tech
- Agile professional skilled at managing multiple projects effectively within a fast-paced team environment
- Excellent communication skills are essential, including written, verbal, and interpersonal
- Excels at collaborating with others to solve roadblocks and achieve results
- Able to meet deadlines with a high degree of attention to detail
- Proficiency in using Microsoft Office Suite, Google Apps, Slack, etc
- Interest in gaming, entertainment, or sports industries
- Bachelor's degree in any field or equivalent
What the job involves
- SIE Communications is looking for a Public Relations Specialist to join the Global Communications team
- As a key contributor to the software and platforms publicity team, you will help drive campaign execution around PlayStation’s exclusive games and products, telling impactful stories across gaming and consumer media for one of the world’s leading entertainment companies
- The Public Relations Specialist will be responsible for supporting the department’s daily activities while also focusing on securing earned media coverage
- Support Global Comms campaign execution for PlayStation’s exclusive games, hardware products, and services, with a strong focus on measurable media return on investment. This position will support the Global Comms Software team 50% and the Global Comms Hardware team 50%
- Execute tactical plans for key campaign components like media bureau, satellite media tours, media tool kits, etc
- Build and maintain relationships with top-tier US media and influencers, securing compelling coverage with a particular focus on mainstream media
- Research new media contacts and update the Leadership team on the latest trends in the media and influencer landscape
- Develop high-quality written materials to support game, hardware, and network launches, including blog posts, press releases, fact sheets, messaging/Q&As, briefing backgrounders, etc
- Manage coverage reporting and asset distribution with a high degree of success
- Assist with media events and press demos, identifying new ways to approach press demos
- Manage contracts and asset submissions for industry events as well as submissions for editorial awards
- Oversee the PR calendar and hot lists to ensure the team stays on track of key achievement deadlines
- Collaborate with Global Comms Strategy team to support local market PR activities as needed
- Contribute to a positive team culture by demonstrating behaviors consistent with SIE’s values
- Create presentation templates for the Global Comms Leadership team as needed
Our take
Since the release of the PS1 in 1994, PlayStation has been a consistent leader in the video gaming market. Its consoles are iconic in the gaming community - Playstation has produced both the top-selling and fastest-selling console of all time - and the company is still pushing boundaries. Its current flagship - the PS5 - promises to revolutionize gaming, featuring new technology that will create improvements across the board.
As well as its consoles, PlayStation has also developed online services, connecting its users and giving them access to diversified media. A PlayStation can be used for a huge range of activities - from Netflix to guided workouts - which has led to the expansion of the company's audience over time and across generations.
PlayStation faces competition in its field from the likes of Microsoft, with its Xbox range, and PC gaming, which has been becoming more popular in recent years. Regardless, PlayStation shows no signs of slowing down. The upcoming implementation of in-game ads in free games looks to significantly increase revenue, and the wider PlayStation gaming experience also appears to be evolving from plans to launch live service games in upcoming years.
Steph
Company Specialist
Insights
Some candidates hear
back within 2 weeks
8% employee growth in 12 months
Company
Company benefits
- Private medical insurance
- Private dental insurance
- Flexible working policy (remote working, flexible hours)
- Free fruit every day in our offices
- On-site free gym (London & Liverpool)
- On-site subsidised cafés
- On-site bar (Thursdays & Fridays, London & Liverpool)
- Employee Assistance Programme
- Eye care assistance
- x2 volunteering days each year
- Group pension plan
- Discretionary bonus scheme
- Season ticket loans
- Life assurance
- Income protection
- 25 days holiday, plus Bank Holidays
- Discretionary days off over Christmas and summer
- Free giveaways of select first party products and services
- Discounts on PlayStation products
- Discounts on Sony products
- Access to other corporate discounts
Company HQ
East San Mateo, San Mateo, CA
Articles
Leadership
Jim Ryan
(CEO, not founder)Ryan joined Sony Interactive Entertainment Europe (SIEE) in 1994. Taking over as SIEE president in 2011, he later moved on to head of global sales and marketing at SIE in April 2016. Ryan has served as deputy president of SIE since January 2018, before being appointed CEO in February 2019.
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Diversity & Inclusion at PlayStation
- We're proud to celebrate diversity at PlayStation
- Our Employee Resource groups, including Women@PlayStation, REPRESENT@PlayStation, Wellbeing@PlayStation, and our award-winning LGBTQ+ group, Pride@PlayStation, actively promote inclusion in the workplace and beyond
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