$70-90k
2+ days a week in office
Coconut-based beverages
Job no longer available
Coconut-based beverages
501-1000 employees
Job no longer available
$70-90k
2+ days a week in office
501-1000 employees
To reimagine what is possible when brands deliver great-tasting, natural, and nutritious products that are better for you and better for the world.
Coconut water is a $1B+ market in the US, and it was fiercely fought over back when it was still emerging. Vita Coco ultimately came out on top, beating out Zico (ultimately shuttered following its acquisition by Coca Cola), and since then has spread its reach to over 30 countries worldwide.
It’s made some savvy product decisions to keep hold of this top spot. The Vita Coco brand has diversified to accommodate developing consumer priorities by including additional health and sustainability focused beverages. It’s also riding the recent canned-cocktail craze through a partnership forged with Diageo’s Captain Morgan. And, perhaps most importantly, it hasn’t meddled much with its prices in spite of the economic downturn.
Analysts predict this budget-friendly approach will see the top-tier company performing well in the event of a recession. Certainly, it will also give the company a boost in a market where coconut water is considered a premium beverage. There are whispers that Zico might be returning to the game - but this old rival will have a lot of catching up to do, especially off the back of a post-IPO secondary offering that has bolstered Coco's value.
Kirsty
Company Specialist
Few candidates hear
back within 2 weeks
Opportunities to learn
"I feel supported and encouraged to take advantage of learning opportunities. On top of that, the environment and culture make failing and making..."
Feb 2011
$13.7m
EARLY VC
May 2010
$4.1m
EARLY VC
Midtown Manhattan, New York, NY
Founders
Michael Kirban
(Executive Chairman)Has been with the company ever since co-founding it back in 2004.
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