Head of Marketing, Choco
3-5 days a week in office
Enabling a sustainable food system
Open for applications
Enabling a sustainable food system
201-500 employees
Open for applications
3-5 days a week in office
201-500 employees
Company mission
Choco's mission is to lead a change in one of the oldest industries on the planet.
Role
Who you are
- Bachelor (preferably Master's) degree in marketing, media, communications, or related disciplines
- 7–10 years proven experience in B2B marketing, preferably including experience from niche industries
- 3+ years leadership experience with the ability to inspire and motivate cross-functional teams to achieve common goals
- Excellent analytical skills and results-driven mindset, with the ability to quantify performance and optimize results effectively
- Demonstrated ability to thrive in a dynamic, entrepreneurial environment and adapt quickly to changing priorities and market conditions
- Experience and knowledge of international markets, specifically the US, is a plus
What the job involves
- As Head of Marketing, you will lead the global Marketing function for Choco
- This role is responsible for the development, implementation, and management of a comprehensive marketing strategy to drive brand awareness, lead generation, customer acquisition and revenue growth across multiple regions
- You will lead a diverse team (including our strong PR & Events team), manage multichannel campaigns, and work closely with Sales, Product, Customer Success and the executive team to ensure alignment and success
- Develop and execute a global marketing strategy aligned with Choco’s business objectives
- Define and manage the marketing budget, ensuring efficient allocation of resources to maximize ROI
- Monitor and analyse market trends, competitor activities, and customer needs within the food distribution sector to inform strategic decisions
- Own and execute our digital marketing strategy, driving user growth and acquisition across a range of different channels including LinkedIn, Google Ads, Email
- Utilize data and analytics to continuously test, measure, and iterate on the best channel mix for optimizing growth and ROI
- Implement data-driven marketing strategies to optimize the performance of digital channels
- Develop and implement region-specific lead generation strategies to drive qualified leads into the sales pipeline
- Collaborate with Sales and Product teams to create compelling value propositions and marketing collateral tailored to food distributors
- Utilize marketing automation and CRM tools to track, nurture, and convert leads
- Collaborate with the Head of Global Branding and PR to develop and manage the company’s PR strategy to enhance brand reputation and visibility within the food distribution industry
- Work with the Head of Global Branding and PR to plan and execute industry events, webinars, trade shows, and conferences focused on food distribution to generate leads and build brand presence
- Lead the go-to market of new and existing products, including market analysis, competitive positioning, acquisition and adoption strategies, communication planning
- Drive the execution to launch new products in collaboration with the Product organization, including supervising asset development and implementation across touchpoints
- Build, mentor, and develop a high-performing marketing team of in-house professionals and freelancers, fostering a culture of innovation and excellence
Our take
The restaurant industry has seen vast technological innovations throughout the last decade, yet the state of supply chain ordering and administration does not reflect this. Restaurants are still using archaic paperwork to order from suppliers, and this has the tendency to become clunky, inaccurate, and result in food waste. Choco exists to improve this situation by connecting restaurants and suppliers through its food ecosystem management software.
Choco isn't the only company to notice the potential for disruption in this space, but it has taken a unique approach by providing bespoke inventory applications and analytical tools to both restaurants and suppliers. It has a large and rapidly growing userbase and its supply chain now links more than 30,000 businesses, with more than £1.2 billion in goods traded on its platform.
Choco raised large amounts of capital in several funding rounds and achieved unicorn status with a valuation exceeding $1 billion. It has eyes on expansion, currently working with clients across the U.S. and Europe but planning to begin operations in South America, the Middle East, and Asia in the near future.
Steph
Company Specialist
Insights
Company
Employee endorsements
Hard working team
"An incredible operations team who works hard every single day. They build genuine relationships with every interaction they make. So blessed to be..."
Funding (last 2 of 6 rounds)
Feb 2023
$27.6m
LATE VC
Dec 2022
$36.4m
LATE VC
Total funding: $338.6m
Company values
- Team
- Ownership
- Focus
- Understanding
Company HQ
Kreuzberg, Berlin, Germany
Articles
Leadership
Daniel Khachab
(CEO)Experienced as Global Venture Development Manager and CEO of Rocket Internet SE. Co-founded Choco as CEO in 2018.
Julian Hammer
(CMO)Before co-founding Choco freelanced in product & marketing with Ace & Tate, BuzzHire and UpLabs. Before that was Senior Venture Associate with EPIC Companies and the Head of Marketing Intelligence for Global Savings Group.
Salary benchmarks
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