Go To Market Manager, NewsBreak
Ads
$120-210k
4+ days a week in office (Mountain View, CA)
Local breaking news app
Open for applications
Local breaking news app
201-500 employees
Open for applications
$120-210k
4+ days a week in office (Mountain View, CA)
201-500 employees
Company mission
To connect and empower local users, local content creators, and local businesses at scale, with the goal of helping people everywhere live safer, more vibrant, more truly connected lives.
Role
Who you are
- Education: Bachelor’s degree or above, or equivalent practical experience
- Industry Experience: Extensive experience in business development within the performance and programmatic advertising industry
- Skills: Strong negotiation, communication, and project management skills
- Drive and Resilience: Ability to initiate and drive projects to completion in a fast-paced, global organization. Willingness to step out of the comfort zone and go the extra mile to achieve results
- Leadership Experience in leading teams and projects in a cross-functional environment from 0-1
What the job involves
- As a Go-to-Market Manager at NewsBreak, you will play a pivotal role in steering the growth and evolution of NewsBreak Ads
- With a focus on innovative approaches and a growth-driven mindset, you will spearhead Monetization Team partnerships that enhance brand awareness and user experience while growing existing revenue channels and building new ones
- In your day-to-day you will collaborate cross-functionally within the Monetization Team leading initiatives ranging from establishing a partnership ecosystem within Ad Manager to testing new programmatic growth channels
- This is a unique position within the Monetization Team, working alongside product, engineering, sales and marketing identifying growth opportunities across core business lines, coming with great professional development opportunities once projects reach success and maturity.
- With a deep understanding of the advertising ecosystem, both performance and programmatic, you will be responsible to ideate, test, and scale go-to-market strategies for new revenue driving opportunities
- Identify and capitalize on opportunities to drive adoption of innovative ad products, enhancing the customer journey, advertiser engagement, and revenue
- Identify potential partners, negotiate terms, and establish collaborations that amplify platform capabilities and extend market reach
- Develop and execute strategies leveraging partnership ecosystem to recruit and onboard strategic advertising partners at scale
- Identify and lead brand awareness opportunities, such as co-hosted partnership events and conference speaking engagements
- Quantify the impact from the supported partnerships and events ensuring positive ROI
- Pioneer the partnerships tab in NewsBreak Ad Manager connecting advertisers with tooling and affiliate networks
- Partner closely with internal product and engineering teams providing insightful feedback to influence our product vision and roadmap
Our take
News aggregation apps often focus on big global stories, but local news can easily get buried. NewsBreak exists to change this situation, using an AI-powered aggregator to connect readers with content creators who report on matters a little closer to home.
NewsBreak stands out with its focus on local news, which is beneficial for users who are looking for more relevant content than can be served by national and global publishers, and with smaller scale press companies which have been suffering financially for decades.
This focus seems to have paid off: NewsBreak has over 50 million users across the US and its app has topped the US Apple App Store and Google Play repeatedly. If uptake continues as it has to date, the company stands to grow substantially while helping reinvigorate a struggling and vital industry.
Steph
Company Specialist
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2021
$115m
SERIES C
Sep 2019
$14.8m
SERIES B
Total funding: $139.8m
Company benefits
- Work from home opportunities
- Health, dental, and vision care for you and your family
- Top-tier 401(K) plan with company matching
- Paid time off and paid holidays
- Paid parental leave
- FSA and commuter benefit programs
- Team activity budget
Company values
- Results matter
- Growth mindset
- Strive for excellence
- Fight as one
- User obsession
- Strategic, long-term thinking
Company HQ
Old Mountain View, Mountain View, CA
Articles
Leadership
Jeff Zheng
(CEO)Having undertaken a PhD at the University at Buffalo, Jeff spent over 7 years at Yahoo!, prior to founding Yidianzixun, where he worked as CEO. He left this role in April 2015 to found NewsBreak, serving as CEO since.
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